This year the RADIATE Tourism Program winter campaign features 53 packages from 35 program partners providing inspiration for Maritimers to explore communities across Nova Scotia. The winter 2025 digital marketing campaign is running January 15 through February 28, driving traffic to a landing page featuring program partner packages: https://planyournovascotia.com/winter-travel-packages/
The RADIATE Tourism Program helps tourism businesses and attractions develop and market packaged activities and services to local and Maritime region travellers. Program packages align with Maritime market research insights to increase appeal to regional travellers. Many of the packages this winter feature unique culinary experiences and local flavours to delight guests looking to warm up inside. For example, our program partner Lightfoot & Wolfville Vineyards is offering the Taste of Place package with a chef-led pairing of three signature wines with seasonal small plates, showcasing ingredients from the on-site farm and Annapolis Valley area. This is one of the new Foodie Travel Packages this winter.
The program campaigns feature ads (like the ones pictured below) including local flavours, outdoor activities, culture and heritage, coastal and unique accommodations, as well as getaway inspiration. Ads are promoted via social media, digital display and Pinterest and are optimized to increase performance.
Content creation with our RADIATE Tourism Program partners was supported by 19 photographer/influencer visits to create new digital content, including stories and carousel posts, and new photography assets to help showcase the businesses, package elements, and communities. For winter 2025, six blogs are being promoted via social media and Pinterest ads to help travellers be inspired to get out and explore Nova Scotia this winter.
Check them out!
- Unique Accommodations for a Cozy Winter Escape
- Foodie Travel Packages Full of Local Winter Flavours
- Outdoor Winter Adventures in Nova Scotia
- Discover Local Food and Drink Packages
- Experience Arts and Culture in Nova Scotia This Winter
- Relax With Winter Wellness Packages
"We found out about the RADIATE (Tourism Program) and put together some really concise, desireable packages that included accommodation and perhaps meals or massage therapy services and created a great concept that Tourism Nova Scotia promoted through the RADIATE program. And we got a lot of traction. We had a lot of website visits and a lot of bookings. Our tourism advisor really helped us. We consulted with her and she made some really good suggestions about how we should structure it."
-Raj Kapahi, Sidanna Retreat, RADIATE Tourism Program Partners 2024-25 and TNS Tide Riser