Working with local communities, we’re running a winter digital advertising campaign as part of the Compelling Tourism Communities Initiative (CTC). The campaign is running from January 5 to February 28 in Prince Edward Island, New Brunswick, and Nova Scotia. The campaign focuses on promoting winter visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, winter getaways, outdoor adventure activities, culinary experiences, accommodations, and more. Tactics include connected TV, digital video ads on YouTube and Meta Video, digital display ads on Google, and social media ads on Meta and Pinterest.
See some examples of our ads:
Videos
For more videos, visit https://www.youtube.com/playlist?list=PLprZuph0CZC_lwwK7im-Oqt1KLbI75gQr
Social Media Ads
Promoted Blogs
- Can't Miss Events
- 13 Museums to Visit the Winter
- Family Activities for March Break
- Hot Tub Getaways
- Our Guide to Nordic Spas
- Discover Truro
- Winter Adventures in Baddeck
- Must-Dos in Liverpool
- Walkable Downtown Windsor Getaway
- Winter Adventures in Sheet Harbour
- Winter Getaway in Ingonish
- Winter Family Adventures
Learn more about our Advertising Campaigns
Learn more about the Compelling Tourism Communities Initiative