This is a practical session on creating a cohesive brand look—colors, fonts, templates—using Canva so operators can look professional everywhere online.
November 6, 2025 at 10:00 a.m.
Learn how to build a professional brand identity without breaking the bank. Discover how to use Canva's free and affordable tools to create consistent colors, fonts, and templates that make your tourism business stand out online and attract more visitors in 2025.
Key Takeaways:
• Create Your Brand Kit in Under 30 Minutes - Master Canva's Brand Kit feature to establish consistent colors, fonts, and logos across all platforms. Learn which color psychology works best for tourism and hospitality businesses to attract ideal guests.
• Design Professional Templates That Save Hours - Build reusable social media posts, email headers, and promotional materials using Canva's 2025 features, including AI-powered Magic Studio. Discover the latest design trends like motion graphics and authentic storytelling that resonate with travelers.
• Stay Consistent Across All Channels - Implement a simple system to maintain brand cohesion from Instagram to your website to printed materials. Learn budget-friendly strategies successful Nova Scotia tourism operators use to compete with larger brands.
This webinar series is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence. Visit https://nsdigiport.ca/ for more digital tools and resources.
Presenter-contributed Bio:
Michael Broley is the founder and principal of MBD Studio, a creative agency based in Mahone Bay, Nova Scotia. With a background spanning web development, branding, photography, and digital strategy, he specializes in helping small businesses transform their online presence—often on limited budgets. Michael has led digital projects for tourism, hospitality, and community organizations across Canada, combining technical expertise with a practical, approachable style that empowers clients to manage their own digital tools with confidence.