Build a sustainable marketing system using AI—without losing your voice.

This practical session demonstrates to tourism operators how to utilize AI to reduce digital workload, enhance consistency, and market more effectively—without compromising authenticity. Participants will build a simple, human-first system supported by AI that they can manage in approximately one hour per week.

February 5, 2026 at 10:00 a.m.

Register here

Key Takeaways:

1. Participants will learn how to identify high-impact marketing priorities

2. Use AI confidently without losing their brand voice

3. Apply a simple weekly workflow supported by a reusable master prompt—helping them save time while driving real results

This webinar series is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop shop for interactive services and educational opportunities that help tourism businesses develop digital marketing skills and access professional support to enhance their online presence. Visit https://nsdigiport.ca/ for more digital tools and resources.

Presenter-Contributed Bios:
Sarah Mills, Founder and Lead Strategist at Mills & Co. 

Sara Mills is a digital & content strategy consultant helping bold businesses ditch cookie-cutter marketing. She builds ROI-driven, psychology-led systems that scale without burnout—less posting, more results. Speaker. Nova Scotia-based. Known for fixing broken strategies and telling it like it is. 

Presenter Questions for Attendees to Consider:

1. How long have you been in business?

2. Have you used AI before?

3. How much have you integrated AI into your business?