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Webinar: More Than Pretty Posts: Strategy vs. Content Plan for Tourism Marketing

Friday, February 6, 2026


As a tourism operator, you've probably heard that you “just need to post more” to get noticed. The truth is, posting without a plan won’t grow your business. And a content calendar alone won’t bring in bookings.

In this workshop, we’ll walk through the critical difference between a social media strategy (your goals, ideal guests, and key messages) and a content plan (what to post and when). When you know the difference—and how to use both—you’ll stop guessing and start connecting with the travelers and locals who actually want what you offer. 

March 5, 2026 at 10:00 a.m.

Register here

Key Takeaways:

  • Why a strong strategy helps you stand out in a crowded tourism market 
  • How to turn your content plan into more than just “random photos and hashtags”
  • How to build trust and curiosity with the people most likely to book with you. 

Ideal for: Tourism operators of all kinds—accommodations, food & drink, experiences, attractions and events—looking to build a smarter social presence that supports bookings and buzz.

Outcome: You’ll leave with the tools to stop scrambling for what to post and start building the kind of social presence that gets attention and drives revenue.

This webinar series is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop shop for interactive services and educational opportunities that help tourism businesses develop digital marketing skills and access professional support to enhance their online presence. Visit https://nsdigiport.ca/ for more digital tools and resources.

Presenter-Contributed Bios:
Anita Kirkbride, Founder of Twirp Communications Inc. 

Twirp specializes in building practical, value-aligned strategies that cut through the fluff and focus on what works. Learn the difference between a social media strategy (your goals, ideal guests, and key messages) and a content plan (what to post and when). 

Presenter questions for attendees to consider: 
1. What is their biggest struggle(s) with social media
2. Do they currently have a social media strategy, plan or content calendar?