Join us for your digital marketing spring tune-up! We're ready with a hands-on webinar series to guide you through a simple framework to take your digital marketing plan from concept to conversions. Presented by Liam Tayler, Business Evaluator for SME Business Solutions, we'll learn to define your audience, optimize your online presence, and drive traffic for a successful 2025 season.
Key Takeaways
- Audience Alignment: Identify and target the right travelers with compelling messaging, social media engagement, and email marketing strategies.
- Optimized Online Presence: Improve your website, SEO, and social media to boost visibility, drive traffic, and attract more visitors.
- Traffic to Conversions: Leverage social media, email marketing, and digital advertising to turn clicks into bookings for a successful 2025 season.
One registration allows you to attend all or any of our three sessions!
Thursday, April 3, 2025 10:00 a.m.
Session 1 - The Marie Kondo Session: Digital Housekeeping, Customer Definition, Email Marketing
The first step for the 2025 season: Declutter your digital presence, define your ideal customer, and optimize email
marketing to kickstart your 2025 tourism marketing plan.
Key Takeaways:
- Framework to regularly audit your online presence for accuracy
- Structure to Identify your ideal customer
- Understand the importance and potential of your customer database
Thursday, April 10, 2025 10:00 a.m.
Session 2 - The Promotion Pyramid: Focusing your online effort
Step 2 to creating your 2025 online marketing strategy: Understanding the marketing pyramid for tourism businesses and how it can help you focus your online efforts to generate more client conversions and bookings.
Key Takeaways:
- Understanding the levels of online marketing to ensure your energies are focused in the right place
- Understanding and defining the best ways to engage with your target clients
- How to optimize conversions using paid ads, email marketing, and retargeting
Thursday, April 17, 2025 10:00 a.m.
Session 3 - Prepare for Takeoff: Your Digital Marketing Calendar countdown
The final step in creating your 2025 online marketing strategy. This session will cover the creation of a marketing calendar in line with your customer’s buying/booking journey.
Key Takeaways:
- Understanding how your marketing calendar aligns with the customer buying journey
- Which tools are most useful to help automate your online promotional marketing
- A template for your own marketing calendar for 2025 and forward
Presenter Contributed Biography:
Liam Tayler, Business Evaluator, SME Business Solutions
A dedicated professional with over 20 years of experience in managing all facets of emerging and existing business concepts, Liam Tayler specializes in the development of new business ideas, from concept to execution.
Skills:
- Business & Market Development - The ability to see opportunities within markets and leverage the skills listed here to make the most of them.
- Concept & Product Development - Evaluation, assessment and development of the commercial potential of products from concept to launch.
- Training & Mentoring - Takes pride in being able to effectively help young businesses assess and understand their SWOT and create action plans to grow their business.
- Marketing & Promotion - Expert in Market Analysis and identifying Customer demographics and using them to focus online marketing efforts through SEO and SEM.
*Apart from the above-mentioned expertise, Liam is also specialized in Integration of Online Web Strategy with Traditional Marketing and Business Management.