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Tourism Revenues Reached $3.7 Billion in 2025

Tuesday, April 21, 2026

Tourism spending in Nova Scotia generated $3.7 billion in revenues in 2025, up eight per cent compared with 2024. Tourism revenue growth in the province outpaced the national average last year.

“Tourism is a strong economic driver that supports businesses and creates jobs across the province,” said Dave Ritcey, Minister of Communities, Culture, Tourism and Heritage. “We will continue to work closely with businesses and communities to showcase our natural beauty, cultural diversity and unique experiences, making Nova Scotia a vibrant year-round destination.”

Nova Scotia welcomed 2.1 million visitors, an increase of four per cent, or 79,000 more visitors, compared with 2024. There were more visitors from Atlantic Canada, Quebec, Western Canada and overseas, while there were fewer from Ontario and the United States. However, more flight connections resulted in more Americans arriving in the province by air.

Accommodation operators reported three million room nights sold in 2025, a slight increase of one per cent, or 29,000 more than in 2024.

Quotes

“Tourism is a cornerstone of Nova Scotia’s economy, employing more than 55,000 people, with strong growth potential. The Tourism Sector Strategic Plan sets a vision for a thriving year-round industry that benefits communities in all areas of the province. Working together, we can drive sustainable tourism growth.”
— Darlene Grant Fiander, President, Tourism Industry Association of Nova Scotia

Quick Facts

Provincial investments to support tourism growth include:

  • $4 million in programs to support tourism businesses and communities in attracting more visitors through marketing, digital adoption and product development in 2026
  • $14 million in marketing activities in 2026 to help attract travellers; Tourism Nova Scotia runs tourism advertising campaigns in Atlantic Canada, Ontario, Quebec, Calgary, the northeastern United States, the United Kingdom and Germany
  • $2.9 million over three years in a partnership with the federal government, New Brunswick, Prince Edward Island and the Halifax, Sydney, Charlottetown, Moncton and Fredericton airports to enhance regional air access

Additional Resources