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Paddleboarding in Lake Milo in Yarmouth, Nova Scotia

Digital Content Marketing Program

Tourism Nova Scotia’s Digital Content Marketing Program provides Nova Scotia tourism businesses and organizations with an opportunity to partner with Tourism Nova Scotia (TNS) to create marketing assets and to promote their products and/or services in Ontario, Quebec and Northeastern United States, using digital marketing tactics.

Tourism Nova Scotia is making it easier for tourism operators and organizations to partner on content development and digital marketing by offering a combined Digital Content Marketing Program. Now, applicants can submit a single application outlining their content needs, digital marketing needs, or both.  Successful applicants will work with TNS to determine how best to invest their budgets to meet their objectives. 

This program is open to tourism businesses, tourism-related organizations, and licensed accommodations and campgrounds in Nova Scotia.

TNS will work with selected partners to develop mutually beneficial objectives, and implement a tailored digital marketing campaign that will best deliver on the established objectives. Tactics may include social media advertising, search engine marketing, and display and video advertising including the use of the TNS remarketing lists. The minimum partner investment for digital marketing is $5,000 plus a 15% media buying fee (total $5,750), and Tourism Nova Scotia will match partner investments.

Partners who invest in content creation will receive new, high-quality assets for their own marketing needs, and the created content may be used in TNS’s consumer marketing campaign. For example, TNS has used partners’ content in our social media advertising and organic posts. B-roll has been used to create the successful “If You Only Knew” consumer campaign videos, and photography and video are used on  The minimum partner investment for content creation is $7,500, which will be matched by TNS.

Digital Content Marketing Program Playbook coverDigital Content Marketing Program Application

For information about this program, please contact Sarah Hennebury, Marketing Advisor at 902-717-1255 or

Click here to review the program guidelines >>

Information about the 2020-2021 Digital Content Marketing Program is coming soon! 



Check out the below videos that were created through previous partnerships:

Halls Harbour Lobster Experience Video  Nova Scotia Cycling Video Kilted Chef Video 

Tourism Nova Scotia used content produced through partnerships throughout the 2018 consumer marketing campaign.  Here are a couple of examples:

Nova Scotia Bucket List  Ten Fun Facts About Nova Scotia  Amazing Places to Eat Lobster



Tourism Nova Scotia created 20 “Let Nova Scotia Surprise You” videos from content produced through the 2016 Inspiring Content Program.  Here are a couple of examples:

Halifax Festivals Video  Capr Breton Video



See our content development and digital marketing partners: