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Search Engine Optimization (SEO) Course

Work with a qualified consultant through the Search Engine Optimization (SEO) Course to learn the basics of SEO and develop a strategy to make your website more visible to potential customers. Implement strategies to get your website higher in the search results on search engines like Google, Yahoo and Bing. 

Participants in the program benefit from:

  • Training on SEO and website management
  • Support from a qualified digital consultant to develop a strategy to improve your search ranking
  • Learn the tools and experience needed to sustainably grow traffic on your website and manage your website’s performance  

How to Participate

Selected businesses will participate in sessions over six weeks online (total 3 hours per week) led by Make Your Mark Today Inc. Participants will gain an understanding of how to optimize their websites for search rankings, how to identify and target keywords for search results, and how to monitor website performance.
Priority will be given to small and medium sized tourism businesses whose primary focus is attracting and servicing visitors.

Applications for the 2022 SEO Course are now closed. Subscribe to our newsletter to learn about future programs.

Program Contacts

For more information about the SEO Course, please contact:

Jennifer McKeane
Business Development Advisor

Our Partner

Tourism Nova Scotia is delivering the SEO Course in partnership with Digital Nova Scotia. Digital Nova Scotia is the industry association for Nova Scotia’s $2.5 billion ICT and digital technologies sector, representing over 230 members, including start-ups, small and medium enterprises, multinational corporations, government, post-secondary institutions, and more.

About DigiPort

Delivered in partnership between Tourism Nova Scotia and Digital Nova Scotia, DigiPort is an online centre where tourism businesses and organizations can connect with qualified digital service providers and access articles, videos, tip sheets, webinars and more to help you be more visible online, reach more potential customers, and close the sale. Applications for the SEO Course will be submitted through DigiPort and applicants will receive communication and appointment/training schedules through their DigiPort account.