Tourism Nova Scotia runs advertising campaigns to encourage travel to and within Nova Scotia. Campaigns inspire people to spend their vacation time and money in communities throughout the province. See below for information about current tourism marketing campaigns.
Your Ocean Playground Summer Campaign 2024
The Your Ocean Playground is running from April 1 through the end of summer in Ontario, Quebec, Calgary and Boston, Massachusetts. The campaign focuses on seacoast delights and Maritime culture, through the story of a couple travelling all 13,300 kilometres of our coastline.
With more than 100 video clips and images, the campaign shows the wide range of things to see and do in every part of our province. Tactics include paid search, television, connected TV, billboards, social media, video and display ads.
Watch the 30 Second Video Ads
Social Media
Display Ads
Compelling Tourism Communities Winter Campaign 2024
In partnership with local communities, we’re running a winter digital advertising campaign as part of the Compelling Tourism Communities Initiative (CTC). The campaign is running from January 15 to February 29 in Prince Edward Island, New Brunswick, and Nova Scotia. The campaign focuses on promoting winter visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, winter getaways, outdoor adventure activities, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads.
Videos
For more videos, visit https://www.youtube.com/playlist?list=PLprZuph0CZC8_dsdxsWti1tosebNvggLD
Social Media Ads
Pre-Holiday and Winter Campaigns 2023-2024
New winter ads are running to promote activities and events leading up to the holidays and throughout the winter. Tactics include YouTube video, Connected TV, Social, Pinterest, Google Display, and Google Discovery (AKA Demand Gen).
The campaigns are aimed to promote events, Winter getaways, dining, shopping, and family adventures that are featured in NovaScotia.com articles including:
- Top Winter Accommodations in Nova Scotia
- 11 Nova Scotia Winter Food & Drink Experiences
- Winter Family Adventures in Nova Scotia
- 9 Last Minute March Break Activities in Nova Scotia
- March Break 2024: Find family activities and packages in Nova Scotia
- Nova Scotia Winter Getaways with an Outdoor Hot Tub
- 6 Can’t Miss Events in Nova Scotia
- Give the Gift of a Nova Scotia Experience
- Shop Local in Nova Scotia this Winter
- 2023 Holiday Craft and Artisan Markets in Nova Scotia
- Plan a Winter Getaway to Chester, Nova Scotia
- Get away to Digby this winter
- Winter on the Coast in Sheet Harbour
- Walkable Downtown Windsor Winter Getaway
- Warm up in Liverpool this Winter
- 13 Nova Scotia Museums to Visit this Winter
- 9 Last Minute March Break Activities in Nova Scotia
- Outdoor winter activities in Nova Scotia
- Celebrate Nova Scotia’s 20th Savour Food & Wine Festival in 2024
- Discover the best places to eat & drink in Antigonish, Nova Scotia
Your Ocean Playground Fall Campaign 2023
New fall ads are running from September 5 to October 14 in Ontario to highlight the breadth of things to see and do in Nova Scotia this fall. The campaign includes YouTube video ads, digital display ads, and social media ads directing people to a landing page to book their fall getaway.
Videos
For more videos, visit https://www.youtube.com/playlist?list=PLprZuph0CZC_d2gikS6xf-6Cy8MQtGXG6.
Social Media
Display Ads
Compelling Tourism Communities Digital Marketing Program Campaign
The Compelling Tourism Communities Initiative (CTC) is running from September 5 to October 31 in Prince Edward Island, New Brunswick, and Nova Scotia. The campaign focuses on promoting fall visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, outdoor adventure activities, wineries, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads.
Videos
Display Ads
Your Ocean Playground Campaign: North America
The Your Ocean Playground is running from March 6 through the end of summer in Ontario, Quebec, Connecticut, Maine and Massachusetts. The campaign focuses on seacoast delights and Maritime culture, through the story of a couple travelling all 13,000 kilometres of our coastline.
Watch the Campaign Introduction
Watch the 30 Second Video Ad
With more than 100 videos, audio clips and images, the campaign shows the wide range of things to see and do in every part of our province. Tactics include paid search, television, billboards, social media, video and display ads.
English Billboards
French Billboards
Social Media
Display Ads
Overseas Campaigns
The Your Ocean Playground campaign is running in the United Kingdom and Germany for the first time this year. Ads launched in January and run through April to catch travellers when they are in the planning stages of their trips.
In our overseas markets, we also partner with key airlines such as Air Canada, WestJet, Condor, and Discover Airlines to promote non-stop flights to Nova Scotia, as well as Icelandair to promote connecting flights to Nova Scotia. Tactics include social media, digital display and YouTube ads as well as search engine marketing.
Germany Social Media
Germany Display Ads
2024 Germany – Your Ocean Playground – YouTube Links
:30 Germany https://youtu.be/hMIUVxU8TFI
:60 Germany https://youtu.be/rDInLCTe28Y
United Kingdom Social Media
United Kingdom Display Ads
2024 UK – Your Ocean Playground - YouTube Links
:60 The Walk YouTube Optimized (International) https://youtu.be/S2wrGYThgyo
:30 Your Ocean Playground https://youtu.be/_wuqAMk1Yr8
Nova Scotia and Atlantic Canada
We run ads year-round in Nova Scotia and Atlantic Canada. These travellers are most likely to travel in the province during the cooler months. Winter and spring campaigns run until the end of February.
Our focus in Nova Scotia and Atlantic Canada in 2023 will be working with communities and businesses to run campaigns highlighting Nova Scotia’s compelling attractions and activities through our partnership programs like the Digital Content Marketing Program, RADIATE Tourism Program and the Compelling Tourism Communities Initiative. There will be a wide range of tactics including both digital media and traditional media advertising. These campaigns will be seasonal to keep people exploring all year long.
Learn more about our programs