Emerging Destinations Program
Tourism Nova Scotia will work with municipalities, chambers of commerce or business associations working to build tourism in their community to determine opportunities to attract travellers to their community during their preferred season (summer, fall or winter), and identify short-term actions to help build awareness of their community in 2023-24.
Selected partners will benefit from:
- Market research insights and coaching using new community tourism tools and resources to identify and position your most compelling tourism assets;
- Support to identify short-term actions to help build awareness of your community with travellers;
- Enhanced content on NovaScotia.com, such as a story or itinerary
- A travel media/influencer visit to generate new photos and content, such as a social media post to raise awareness of your community.