Emerging Destinations Program

The Emerging Destinations Program helps communities identify and position their most compelling tourism assets, such as attractions, experiences, food and drink, events, and accommodations, to increase awareness with potential travellers.

Program activities will focus on one season (preferably fall or winter, but will also consider late-summer) and implement short-term actions to help build awareness of their community in 2024-25.

Program partners will benefit from:

• Coaching using tools and resources to identify and position their most compelling tourism products and develop a tourism action plan;
• Exploring opportunities to maximize or extend a tourism season;
• Target market research insights for regional travellers;
• A travel media/influencer visit to generate new photos and digital content to increase the profile of seasonal tourism products (such as a social media post and a new story/travel itinerary on NovaScotia.com).