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Compelling Tourism Communities: Emerging Destinations Application 2024-25

If you have any questions about this application, please contact Erin Hume, Tourism Development Advisor at erin.hume@novascotia.ca.

Please note, incomplete applications will not be considered. Please ensure that each question has a completed response.

Online applications are due Wednesday, May 8, 2024 at 4:00 pm AST.

Application Information

Note: The Project Lead must be an employee/board member of the organization.
To locate your number, please visit the Nova Scotia Registry of Joint Stock Companies website.
Is your organization in good standing with the Provincial Registry of Joint Stock Companies and the Province of Nova Scotia (if applicable)?
Has your organization been established for at least one year and active in tourism?
Tourism Nova Scotia, a division of the Department of Communities, Culture, Tourism and Heritage, is committed to ensuring our programs and services are equitable, diverse, inclusive and accessible. Understanding the demographics of our clients and people we serve will help us determine whether our programs and processes are inclusive of Nova Scotia’s diverse communities. If you are an organization, please identify who your organization serves or represents.

Emerging Destination Overview – 70% of score

The Emerging Destinations Program, part of the Compelling Tourism Communities Initiative, helps communities identify and position their most compelling tourism assets to increase awareness with potential travellers. To be considered for the program, the proposed emerging destination must offer a minimum of five compelling, market-aligned tourism assets, including a unique place to stay, somewhere to eat local flavours, and something to do.

Through the program, successful applicants will collaborate with Tourism Nova Scotia to maximize tourism opportunities in one season, preferably fall or winter, with late-summer also eligible.

Tourism Nova Scotia is committed to advancing equity, diversity, inclusion, and accessibility (EDIA) in Nova Scotia, and we support partners who share in this commitment. We will prioritize applications from organizations that are managed by equity-seeking groups or include activities that help give a voice to these communities. For example, preference will be given to applications from Mi’kmaw and African Nova Scotian organizations and communities working with tourism businesses.

What emerging destination are you representing in this application? Specify the village, town or city destination to be featured. *

Does your emerging destination identify as part of, or represent tourism businesses from, an underrepresented group, including Mi’kmaw and African Nova Scotian organizations and communities?
What season is your organization most interested in increasing traveller awareness and visitation?

Why is this your preferred season of focus? *

What do you believe are the top five (5) reasons for travellers to visit your emerging destination in your preferred season of focus? *

Are you open to showcasing other seasons?

Briefly describe your emerging destination by specifying: *

  • How its tourism product (businesses, attractions, experiences, and events) are unique to Nova Scotia.

  • What differentiates it from other communities in Nova Scotia and from other travel destinations?

  • How it appeals to local and Maritime travellers.

Capacity to Deliver – 30% of score

Does your organization have a website that provides resources for travellers to plan their trip?
Note: Please ensure the URL includes http:// or https://
Does your organization actively promote your emerging destination to travellers on social media?

If yes, please provide your organization’s traveller-focussed social media accounts.

Note: Please ensure all web URLs provided below include http:// or https://

Facebook:

Briefly describe how your organization works with tourism businesses and operators to grow and promote your emerging destination to travellers. *

Available photography: Does your organization have high-quality photography of your emerging destination’s tourism product and attractions, that you have rights to share?
Note: High-quality photos for ads are considered 300dpi resolution at 100% size. For listings on your website and NovaScotia.com, consider photos that are between 2-5MB.

Gaps in photography: Please describe any photo gaps to promote your emerging destination’s tourism product (such as images of guests taking part in a key visitor experience, compelling attraction or activity, seasonal images, unique accommodations). *

Terms & Conditions

Please review the information carefully and if you agree to all terms and conditions, click the “I agree” button at the bottom.

By agreeing to the following terms and submitting this application on behalf of the organization identified above, I certify that:
  • I am an authorized officer of the organization and the information provided in this application is true and correct to the best of my knowledge and belief.
  • I agree to have my application information shared with third-party partners, such as Tourism Nova Scotia’s marketing agency of record, for the purpose of evaluation.
  • I agree to comply with the terms stated in the program guidelines.
  • I agree that the project scope and deliverables will be identified during a discovery meeting with Tourism Nova Scotia.
  • I agree that content projects, including creative direction and production, will be managed by Tourism Nova Scotia. All partnerships are subject to available program funding.
  • I agree that any content produced through this program will be available for use in Tourism Nova Scotia marketing activities and will be made available through the Tourism Nova Scotia content library for use by approved tourism partners to promote travel in Nova Scotia.
  • I agree that any tourism product promoted (such as businesses, events, experiences, trails and tours) have a NovaScotia.com listing or meets NovaScotia.com listing requirements.
  • I agree to be contacted by Tourism Nova Scotia for communications purposes, including surveys.
I agree to the Terms & Conditions
The privacy rights of online visitors to Tourism Nova Scotia's website are fully protected by Nova Scotia's Freedom of Information and Protection of Privacy Act. Any personal information collected from program applicants relates directly to the operation of programs and will not be used for any other purpose.

Note: Unless otherwise stated, personal information submitted via online forms and applications:
  • is used only for the purposes of completing the intended transaction; and
  • will not be disclosed to other individuals or organizations, except to fulfill the purpose(s) of the transaction or to the extent required by law.