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Digital Content Marketing Program 2024-25

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Please ensure questions are answered in full and with as much detail as possible. All applicants are scored and evaluated based on the content provided in this application.

To locate your number, please visit the Nova Scotia Registry of Joint Stock Companies website at
Roofed accommodations are required to be registered with the provincial accommodations registry in order to participate in Tourism Nova Scotia’s programs. To learn more or to register your accommodation, visit
Are you submitting this application as part of a consortium group?

Contact Information

Full name of project lead for the business or group/consortium submitting the application.
Please select the county in Nova Scotia in which the business/organization you represent in this application is located. If your organization represents multiple counties, please select all that apply. If your organization is represented throughout the province, select “province-wide".
Please list the website URL that your business/organization uses for marketing purposes.
Are there any outstanding or pending claims/litigations against your business or businesses your organization represents?
Is your business/organization active on social media?
If you answered yes, please include a direct link to each applicable social media channel below.
Please list other social media channels you use.
Are you active on online travel websites, such as, Expedia, TripAdvisor, etc.?
Are you active on online travel websites, such as, Expedia, TripAdvisor, etc.?
Please provide the names of any other travel websites you are active on, along with the direct link(s) to your business page(s).


Please enter your total investment including the 15% media buying fee. The minimum investment is $7,500 + 15% media buying fee. Tourism Nova Scotia will match successful applicants' total investment.

Example: $7,500 + $1,125 (15%) = $8,625 total investment.

(e.g. Increase awareness and visibility of tourism experiences with video views and ad impressions, direct business leads, drive traffic to a website, etc.)
Example: Generate qualified leads, increase awareness (watch a video, view photo gallery, read information, time on site, pages visited), generate sales (book a tour, promote ecommerce, book accommodations).
What are the digital advertising tactics that you are interested in as part of this program?
If you selected 'Other', please provide additional information.
*Finished content for video, display, and social ads must be supplied by partners.
Do you have Google Analytics installed on your website(s)?
Please note: Google Analytics 4 (GA4) is mandatory to participate in this program. Learn more here:
Are you able to place tags on your website(s) to measure the digital buy?
If your business’ Facebook and Instagram pages are linked to a Facebook Business Manager, do you have access to that Business Manager?
I consent to placing pixels on my website for tracking and marketing purposes.


Please enter the amount you wish to invest in content development. A minimum investment of $10,000 is required. Tourism Nova Scotia will match successful applicants' investments.

Please note: EQ segment alignment will be considered during application evaluation.

Spring experiences:

Summer experiences:
Fall experiences:
Winter experiences:
Are there specific people or places in your community that you would like to feature? Please list and explain the story each person or place has to tell.
Do you plan to use the assets created in paid advertising outside of the program? If so, please provide details including estimated budget.

Evaluation and Terms and Conditions

Applicants must agree to the following terms and conditions to be considered eligible to participate in the Digital Content Marketing Program. Please review the information carefully and click the “I agree” button at the bottom.

  • I agree to have my application information shared with third party partners, such as Tourism Nova Scotia’s marketing agency of record, for the purpose of evaluation.
  • I agree to comply with the terms stated in the program guidelines.
  • I agree to have my website content, social media channels, and travel site listings evaluated by Tourism Nova Scotia and its marketing agency of record to ensure experiences offered match EQ segments and are a match for Tourism Nova Scotia's content needs.
  • I agree that the project scope and deliverables will be identified during a discovery meeting with Tourism Nova Scotia.
  • I agree that projects will be customized depending on the product/experience, target EQ segment match, and distribution channels.
  • I agree that content projects, including creative direction and production, will be managed by Tourism Nova Scotia.
  • Tourism Nova Scotia and its marketing agency of record will manage the digital media buy and there will be a 15% media buyer’s fee included in the digital advertising budget. For example, with a $11,500 total investment, the net media buy will be $10,000 and the media buyer fee $1,500.
  • I understand that HST will be charged to the investment amount. For example, with a $11,500 investment there will be $1,725 HST. The total invoice will be $13,225.
  • I acknowledge that if I wish to participate in search engine marketing, Google Display and/or YouTube advertising that it will be administered through Tourism Nova Scotia's Google account.
  • I acknowledge that if I wish to engage in advertising via Google, Facebook, and/or Instagram, I will be required to provide Tourism Nova Scotia and their third-party partners with administrative access to my business's Google, Facebook, and/or Instagram accounts for advertising purposes.
  • I agree to give Tourism Nova Scotia access to Google Analytics 4 (GA4) and use website tags for the purpose of tracking ad campaigns.
  • I agree to placing pixels on my website for tracking and marketing purposes.
  • I agree that any content produced through this program will be available for use in Tourism Nova Scotia marketing activities and will be made available through the Tourism Nova Scotia content library for use by approved tourism partners to promote travel to Nova Scotia.
  • I agree to use Basecamp: Project Management & Team Communication for project communications.
  • All partnerships are subject to available program funding and amounts requested may not be fully accommodated.
  • The privacy rights of online visitors to Tourism Nova Scotia's website are fully protected by Nova Scotia's Freedom of Information and Protection of Privacy Act. Any personal information collected from program applicants relates directly to the operation of programs and will not be used for any other purpose.

By agreeing to the above terms and submitting this application on behalf of the business(es) identified above, I certify that I am an authorized officer of the business and that the information provided in this application is true and correct to the best of my knowledge and belief.

To obtain access to or to correct personal information you have submitted in this application, please contact Sarah Hennebury, Marketing Advisor at

I have read and agree to the terms and conditions outlined above.