Tourism Nova Scotia operates six provincial visitor information centres (VICs) in Amherst, the Halifax International Airport, the Halifax waterfront, Peggy’s Cove, Port Hastings, and Yarmouth. Nova Scotia tourism operators and tourism-related organizations may be eligible to display brochures, regional travel guides, and related literature in provincial VICs. Not only do these materials assist in providing information services to visitors, they are also an opportunity to promote your business or region to visitors as they are planning their stay in Nova Scotia.
We encourage businesses and organizations that print brochures and guides to contact* Tourism Nova Scotia’s provincial VICs as well as community VICs prior to shipping anything to them, to understand how materials will be used, to determine appropriate quantities, and to arrange delivery.
Publications should be shipped to the VICs pre-paid. If you are interested in displaying your brochures in community VICs, please inquire with community VICs directly, as guidelines and shipping requirements may differ.
Who can display brochures at provincial VICs?
• Businesses or organizations that deliver a tourism product or service in Nova Scotia are eligible to display brochures in provincial VICs.
• Tourism operators and organizations must meet all applicable federal, provincial and municipal laws, regulations, by-laws and business requirements, including liability insurance.
• Businesses must meet the eligibility criteria for Tourism Nova Scotia’s marketing channels and be listed on NovaScotia.com.
• Effective April 1, 2020, Tourism Nova Scotia will no longer be reviewing the business listings included in regional guides. It is at the discretion of tourism organizations which businesses they choose to include in their regional travel guides. Tourism Nova Scotia will display regional guides that are clearly targeted at a visitor audience.
• Brochures must provide information on Nova Scotia’s tourism products, experiences and services that will assist visitors with their travel planning.
• Brochures must provide an accurate representation of the product/experience/facility/event.
• Hand drawn locator maps and photocopied brochures will not be accepted for distribution.
• Brochures should include the operation’s contact number, website, email, and physical location.
• Brochures should be bundled in equal lots, and the quantity and business name should be clearly labelled on the box.
• Tourism Nova Scotia’s brochure racks best handle standardized travel publication styles: folded brochure should not exceed 4” x 9” (10cm x 23 cm). Smaller or larger brochures will not fit in the brochure racks.
• Recommended paper stock: 80lb cover weight for two sided brochures (rack cards), 80lb text weight paper for folded brochures (e.g. tri-fold).
• To ensure brochures are easily read, 1.5 spacing for brochure text and high resolution (300 dpi) images are recommended for printing.
• Positioning the business name prominently on the front top third of your brochure will ensure it is visible in the brochure racks.
• All travel publications must be free of charge, duty free and shipped to the site prepaid. Collect or COD shipments will not be accepted.
• When sending your travel publications by trucking/courier companies, ensure they offer door-to-door service. VICs are not equipped to unload shipments, accept pallets or large quantities of literature unless pre-arranged.
• All large orders should be coordinated with the VIC to ensure the location can accept the quantity and employees are available to assist with delivery.
• For ease of handling we suggest bundling brochures/guides and securing with elastics or strings in quantities of 50 or 100.
Brochures may be displayed on a rotational basis if space at the VIC is limited. Due to the seasonal operation of most VICs, remaining travel publications that contain dated information/events will be recycled at the end of the season, unless the operator or organization chooses to pick them up prior to the VIC closing date.
For questions about displaying brochures in Tourism Nova Scotia’s provincial VICs, please contact April Hannah, Manager of Visitor Services at firstname.lastname@example.org.
*Given the current situation with COVID-19, contact and shipping information for visitor information centres will be provided once operations are confirmed for 2020.