Skip to main content
Cabot Links, Nova Scotia

Tourism Nova Scotia Updates “Driving Export Revenue” Strategy

Monday, November 26, 2018

There are many factors that contribute to a destination’s ability to grow and sustain a strong and healthy tourism industry.  That is why Tourism Nova Scotia is committed to reviewing its strategic plan on an annual basis to reflect current economic conditions and travel trends.

We are pleased to share the 2018 update to our strategy, “Driving Export Revenue.” 

The four pillars of Tourism Nova Scotia’s strategy remain the same:
1) Attract first-time visitors;
2) Invest in markets of highest return;
3) Focus on world-class experiences; and
4) Build tourism confidence.

Subscribe to our inTouch newsletter to receive updates on Tourism Nova Scotia’s programs, partnership opportunities, marketing activities, research, and resources, as well as industry success stories and professional development opportunities.