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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Two people sitting next to the fire at Oceanstone Resort and Spa.

Celebrating Another Exceptional Year Showcasing Nova Scotia

As 2025 comes to a close, we want to take a moment to express our sincere appreciation to our tourism partners across Nova Scotia.

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Two people on a snowy hilltop making a fire.

Apply Now: Partner with TNS to Amplify Your Online Impact

Co-invest with Tourism Nova Scotia to create compelling photos or videos or a custom digital advertising campaign that highlights your business or community in key markets. Apply by Friday, January 30, 2026 at 4:00 p.m.

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Two people standing in the snow with a brown cabin in the background

You’re Invited – Nova Scotia Tourism Sector Strategic Plan Regional Sessions

As a valued tourism partner, you’re invited to join the conversation on how to drive sustainable year-round tourism growth in Bridgewater, Truro and Wolfville in line with the Nova Scotia Tourism Sector Strategic Plan.

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A group of four people standing with an award winner.

Celebrating Tourism Excellence in Nova Scotia

During the December 1-3, 2025, TIANS Tourism Summit, remarkable industry champions were recognized through the Tourism Awards of Excellence and Pineapple Awards—honouring leadership, innovation, and frontline service across our tourism sector.

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ACAT slide with images from Nova Scotia and a 'Did You Know' call out.

ACAT - Bringing Atlantic Canada to German Travel Advisors!

In late October, the Atlantic Canada Agreement on Tourism (ACAT) led a series of trade activities across Germany to showcase the four Atlantic provinces and strengthen travel trade connections.

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Airplane taking off of the runway

Air Canada’s new non-stop service to Brussels strengthens our province’s global connections.

Air Canada has announced new non-stop seasonal service between Halifax and Brussels starting in June 2026.

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Indicators reference image from January to September 2025

See the Latest Tourism Statistics As of September 2025

See YTD tourism statistics for 2025, including revenue, visitation and accommodation sales.

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A group of four people sitting at a table saying 'Cheers".

Time to Update Your 2026 Business Listing on NovaScotia.com

Tourism Nova Scotia is now gathering updates for 2026 business listings on NovaScotia.com and in the digital Doers & Dreamers Guide.

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Airplane landing on the runway

New horizons for Atlantic Canada: WestJet expands transatlantic and domestic network from Halifax Stanfield International Airport

WestJet’s expanded European and U.S. routes strengthen Halifax’s position as Canada’s Atlantic gateway and open new opportunities for Nova Scotia’s tourism and business sectors.

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