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inTouch Blog

Our inTouch blog is a great way to stay up-to-date with the latest news and information on Tourism Nova Scotia’s initiatives. This informative blog allows us to share resources and ideas to help grow tourism in Nova Scotia. Stay current on our partnership opportunities, programs, activities, inspiring success stories, and more.

Browse our previous blog posts and subscribe to start receiving our inTouch newsletter. 

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Join Michele Saran, CEO at Upcoming Industry Events

Friday, February 26, 2021

Tourism Nova Scotia CEO, Michele Saran, will share insights and updates at upcoming tourism industry events.

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Webinar: Online Marketing – Going Beyond Social Media

Thursday, February 25, 2021

Learn how to take your online marketing beyond social media to get the results you want in this webinar with Alison K Consulting on March 25.

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Webinar: Find Your Ideal Customers Online

Thursday, February 25, 2021

Katelyn Bourgoin, CEO of Customer Camp, will share strategies to find your ideal customers online in a webinar on March 4.

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Time for a “Wintervention” – New Ads Aim to Get Nova Scotians out of the House this Winter

Thursday, February 11, 2021

Check out Tourism Nova Scotia’s marketing campaign to encourage Nova Scotians to take back their winter with enticing staycations and packages.

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Create a New Website for Your Business Through the Website Bootcamp Program

Wednesday, February 10, 2021

Tourism Nova Scotia is accepting applications for the second Website Bootcamp workshop until February 24.

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Tourism Nova Scotia Launching New Corporate Website

Wednesday, February 10, 2021

Updated Tourism Nova Scotia website will make it easier to find information about our resources, programs, and research.

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Webinar: Getting Results from Your E-commerce Platform

Wednesday, February 10, 2021

Now that you’ve got your e-commerce platform in place, find out how to use it effectively to get results for your business. Join the webinar on February 18 at 10 am.

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November 2020 Tourism Performance Statistics Now Available

Tuesday, February 9, 2021

Tourism Nova Scotia has published tourism statistics for November on tourismns.ca.

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New Virtual Reality Videos to Keep Nova Scotia Top of Mind While People Wait to Visit

Monday, February 8, 2021

Virtual reality videos allow people to explore some of Nova Scotia’s most visited icons from the safety of comfort of home or office.

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Hard-hit Tourism Businesses Can Now Apply for Low-interest Federal Loan Program

Monday, February 8, 2021

The Highly Affected Sectors Credit Availability Program offers government-guaranteed, low-interest loans of $25,000 to $1 million to cover operational cash flow needs.

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Updated COVID-19 Supports & Resources Fact Sheet Now Available

Thursday, February 4, 2021

Updated TNS fact sheet highlights new support programs, eligibility criteria, deadlines and other resources for Nova Scotian tourism businesses.

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Webinar: Attracting Remote Workers for Long-term Stays in Nova Scotia

Tuesday, February 2, 2021

Join us on February 25 for a webinar exploring opportunities to attract Canadian remote workers for long-term stays in Nova Scotia.

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Lunenburg Big Boat Shed to Ready to Open to Visitors in 2021

Friday, January 22, 2021

With restorations complete, the historic Big Boat Shed on the Lunenburg waterfront will be part of the Fisheries Museum of the Atlantic’s programming beginning this year.

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Tourism HR Canada Invites You to Help Shape the Post-COVID Future of Tourism & Hospitality

Friday, January 22, 2021

Tourism HR Canada is seeking participants for cross-Canada focus groups on the post-pandemic tourism workforce.

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UK & Germany In-Market Representation Update

Friday, January 22, 2021

Due to the COVID-19 pandemic and the resulting travel restrictions, Tourism Nova Scotia is temporarily pausing their In-Market Representatives (IMR) contracts in Germany and the UK.

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Infrastructure Projects at Peggy's Cove Will Enhance Safety, Accessibility and Visitor Experience

Monday, January 18, 2021

Infrastructure investments include an accessible viewing deck, washrooms, sidewalks, and improved parking.

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New Program Offers Coaching to Help Businesses Recover and Expand Sales Opportunities

Friday, January 8, 2021

The REFOCUS Travel Trade Program offers one-on-one coaching to help businesses build sales partnerships so they can attract national and international visitors when travel resumes.

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Deadline Extended to Jan 11 - Create a New Website for Your Business Through the Website Bootcamp

Friday, January 8, 2021

Apply to participate in the Website Bootcamp program by Monday, January 11. The first workshop will be offered virtually in February.

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October 2020 Tourism Performance Statistics Now Available

Wednesday, January 6, 2021

Tourism Nova Scotia has published tourism statistics for October on tourismns.ca.

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Happy Holidays from All of Us at Tourism Nova Scotia

Friday, December 18, 2020

We wish our partners and stakeholders a happy, healthy holiday season! We look forward to working with you in 2021.

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Tourism Nova Scotia Selects Proponent for Visitor Information Centre Business Opportunities

Friday, December 18, 2020

Tourism Nova Scotia (TNS) has selected a proponent to operate a business that provides Nova Scotian products and services at select provincial Visitor Information Centre (VIC) locations.

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New Marketing Campaign Invites Canadian Remote Workers to “Work From Here”

Friday, December 18, 2020

Campaign encourages relocation and longer-term travel while keeping Nova Scotia top of mind for visitation when conditions improve.

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Webinar: Building a Flexible Social Media Strategy

Friday, December 18, 2020

Join Tourism Nova Scotia, Digital Nova Scotia and m5 Marketing Communications for a social media strategy webinar on Thursday, January 14 at 10am.

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Update your Business Listings on NovaScotia.com and in the 2021 Doers & Dreamers Guide

Friday, December 18, 2020

All listings must be updated annually. The deadline to update listings is Friday, January 22, 2021.

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New Digital Doers & Dreamers Guide Coming for 2021

Friday, December 18, 2020

As a one-year pilot, TNS will publish the 2021 Doers & Dreamers Travel Guide in a digital-only format.

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Get Help Optimizing Your Website Content to Improve Online Search Results

Friday, December 18, 2020

Watch the Intro to SEO for Content Webinar and get ready to start improving your website content. Webinar participants will be invited to join MacMIllan Search for an interactive virtual session on January 21.

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COVID-19 Supports & Resources Fact Sheet Now Available For Tourism Businesses

Tuesday, December 1, 2020

TNS fact sheet highlights new support programs, eligibility criteria and deadlines for Nova Scotian tourism businesses.

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Condé Nast Traveler Lists Nova Scotia One of 21 Best Places to Go in 2021

Tuesday, December 1, 2020

See why a leading travel magazine named Nova Scotia one of the best places in the world to travel in 2021.

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September 2020 Tourism Performance Statistics Now Available

Tuesday, December 1, 2020

Tourism Nova Scotia has published tourism statistics for September on tourismns.ca.

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Marketing Update

Tuesday, December 1, 2020

Update on Tourism Nova Scotia marketing activities.

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TNS Conducting Tourism Stakeholder Survey

Tuesday, December 1, 2020

Watch your inbox for the Tourism Stakeholder Survey. We appreciate your feedback!

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Program Offers Support to Restaurants, Bars, Gyms, and Leisure Establishments in HRM and Hants County

Monday, November 30, 2020

Grants of up to $5,000 are available for businesses ordered by Public Health to temporarily close.

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Financial Support for Arts and Culture Sector – Apply by Dec 7

Monday, November 30, 2020

The Province is accepting applications for the COVID-19 Emergency Support Program for Arts and Culture Organizations.

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Deadline Extended – Apply for the Website Bootcamp Program by January 8

Thursday, November 26, 2020

Participants in the Website Bootcamp will come away with a new mobile-friendly website and the skills to create and maintain effective web content.

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Evergreen Festival Adapting to COVID-19 Guidelines

Thursday, November 26, 2020

The Evergreen Festival is providing entertainment and opportunities for businesses to connect with customers through an adapted program.

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COVID-19 Update – New Public Health Guidelines for Businesses

Thursday, November 26, 2020

Keep informed on the latest directives from Nova Scotia Public Health to prevent the spread of COVID-19.

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2021-22 Provincial Budget Consultations Begin

Thursday, November 26, 2020

Give your input on the upcoming provincial budget.

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Top Atlantic Canadian Social Media Influencers Promote Nova Scotia

Wednesday, November 25, 2020

Earlier this summer, leading content creators toured the province to create and share stories to inspire Atlantic Canadians to explore Nova Scotia.

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Tourism Nova Scotia partners with tourism businesses and organizations to create marketing content and campaigns

Wednesday, November 25, 2020

DCMP partner program showcases Nova Scotia’s incredible experiences, products and travel packages.

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Online Leaders in Tourism Event Supports Tourism and Hospitality Management Students

Friday, November 20, 2020

Join the online fundraising event on November 24 to support the Tourism and Hospitality Management Program at Mount Saint Vincent University.

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Events Nova Scotia Presents Atlantic Huddle Webinar Series - COVID-19 Task Force Update

Thursday, November 19, 2020

The next webinar in Events Nova Scotia's Atlantic Huddle series will feature an update from Sport Tourism Canada's COVID-19 Task Force on November 25.

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Eligible Tourism Accommodation Operators Can Now Apply to Receive Commercial Property Tax Relief

Monday, November 16, 2020

The deadline to apply for the Tourism Accommodations Real Property Tax Rebate Program is December 11.

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Province Announces Commercial Property Tax Relief for Eligible Tourism Accommodation Operators

Thursday, November 12, 2020

Applications for the Tourism Accommodations Real Property Tax Rebate Program will be accepted from Monday, November 16 to Friday, December 11.

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Entice Local and Regional Travellers with Winter and Spring Travel Packages

Thursday, November 12, 2020

List your packages and experiences on NovaScotia.com to connect with almost 4 million website visitors.

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Create a New Website for Your Business Through the Website Bootcamp

Thursday, November 12, 2020

Tourism Nova Scotia and Digital Nova Scotia are teaming up to help tourism businesses build new mobile-friendly websites and learn the skills to maintain and create effective web content. Apply to participate by November 27.

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Virtual Update for NS Businesses: A Conversation with Dr. Strang

Friday, November 6, 2020

Join Nova Scotia's Regional Enterprise Networks for a virtual update session for Nova Scotia's business community on November 13.

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Webinar - Discover and Answer the Questions Your Customers are Asking Online: Introduction to Search Engine Optimization for Content

Friday, November 6, 2020

Join the webinar on December 3 to learn how to increase search traffic to your business website by using your content to answer the questions your customers are searching for.

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Tourism Forging Forward: Grape Escapes Nova Scotia Wine Tours

Wednesday, November 4, 2020

See how a Nova Scotian food and drink tour company is adapting to meet COVID-19 guidelines and moving forward to strengthen its business.

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Marketing Partnerships Highlight Nova Scotia on Leading Booking Platforms

Wednesday, November 4, 2020

Millions of travellers book their trips through Expedia and Airbnb. New marketing partnerships are shining a spotlight on the province to encourage them to book their trip in Nova Scotia.

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Let Customers Know Before They Go: Mandatory Online Check-in Forms for Travellers

Tuesday, November 3, 2020

Both the federal and provincial governments require travellers to submit information when they cross borders and during their self-isolation period. Help your customers have a smooth trip by keeping up to date with information requirements.

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Applications Open for Canada United Small Business Relief Fund

Thursday, October 22, 2020

Eligible businesses can receive a grant of up to $5,000 to support COVID-19 recovery efforts.

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Forging Forward: Bringing Wine Expertise To Your Living Room

Thursday, October 22, 2020

See how Benjamin Bridge adapted to the new world of virtual connections by bringing guided wine tastings to homes across the country.

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51 Partners to Promote Unique Nova Scotia Vacation Packages Through RADIATE Tourism Program

Thursday, October 22, 2020

Tourism operators are putting research into action and marketing packages that are unique to Nova Scotia through the RADIATE Tourism Program.

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Webinar: Google My Business and Other Google Tools for Your Business

Thursday, October 22, 2020

Google Canada reps will share best practices for Google My Business profiles and other tools in this webinar on November 5.

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A Nova Scotian Dream Come True! See Who Won the Ultimate Nova Scotia Road Trip

Wednesday, October 21, 2020

Tourism Nova Scotia has drawn the winner of the Ultimate Nova Scotia Road Trip contest. See what the winner has in mind for their dream staycation in Nova Scotia.

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Tourism Forging Forward: Adapting Festivals and Events

Tuesday, October 20, 2020

See how festivals and events in Nova Scotia are adapting to meet COVID-19 guidelines and continuing to support local economies.

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Tourism Forging Forward – Stories of Adaptation and Innovation

Monday, October 19, 2020

This new series explores how businesses are adapting to the COVID-19 tourism environment and innovating to ensure they continue to thrive.

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Province Announces Loan Support to Help Large Tourism Operators

Friday, October 16, 2020

The provincial government has announced the Tourism Sector Financing Assistance Program that will back loans taken by large tourism operators.

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August Tourism Performance Statistics Now Available

Thursday, October 8, 2020

Tourism Nova Scotia has published tourism statistics for August on tourismns.ca.

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Government of Canada Expands Regional Relief and Recovery Fund to Support More Atlantic Canadian Businesses

Thursday, October 8, 2020

Eligible businesses can contact the Atlantic Canada Opportunities Agency or their local CBDC to discuss funding opportunities through the Regional Relief and Recovery Fund.

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Registration Open for First Ever Virtual TIAC Tourism Congress

Wednesday, October 7, 2020

The Tourism Industry Association of Canada invites you to participate in the virtual conference on November 17 & 18, 2020.

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Help Shape the Future Art Gallery of Nova Scotia and Waterfront Arts District

Thursday, October 1, 2020

Share your feedback on three conceptual designs for the new waterfront arts district anchored by the Art Gallery of Nova Scotia.

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#TNSHeretoHelp - Tanya Johnson

Thursday, October 1, 2020

Tanya Johnson, Marketing Manager, is here to help you align your marketing approach with Nova Scotia's destination brand.

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Webinar: How to Make the Most of Working with Influencers

Thursday, October 1, 2020

Join TNS and Hecktic Media Inc. on October 22 for a webinar providing advice on how to interact with influencers online and tips on how to make the most of visits and campaigns by content creators.

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Collecting Customer Contact Info for COVID-19 Contact Tracing? Here’s Why You Can’t Use that Info for Marketing

Tuesday, September 29, 2020

Be aware of your responsibilities under privacy rules when collecting personal information from customers.

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Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops

Tuesday, September 29, 2020

Two upcoming workshops focus on helping tourism businesses effectively understand, value, and serve LGBT + customers and employees.

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Join the Tourism Nova Scotia Board of Directors

Monday, September 28, 2020

The TNS Board is seeking nominations for the current opening on its Board of Directors.

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Updated Tourism Indicators Now Available

Friday, September 18, 2020

Tourism Nova Scotia has updated tourism indicator statistics on tourismns.ca.

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#TNS Here to Help - Meaghan Giffin

Thursday, September 17, 2020

Meaghan Giffin, Marketing Advisor, is here to help you with business listings and paid advertising opportunities.

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New Advertising Campaigns Encourage Nova Scotians and Maritimers to Keep Rediscovering Nova Scotia this Fall

Wednesday, September 16, 2020

See the new campaigns launched by Tourism Nova Scotia to encourage people to keep exploring Nova Scotia this fall.

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Second Travel Intentions Survey Identifies Factors that Will Encourage Canadians to Travel

Tuesday, September 15, 2020

See what safety factors Canadians consider to be important, and what activities they are keen to participate in this year.

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#TNSHeretoHelp - Melanie Lowe

Monday, September 14, 2020

Melanie Lowe, Tourism Development Advisor, is here to help you create authentic Nova Scotia tourism packages and experiences.

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TIANS Members Show Gratitude to Front-line Workers with Discounts and Incentives

Monday, September 14, 2020

The TIANS Cares initiative aims to give first-responders, health care, and front-line workers a well-deserved Nova Scotia vacation.

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New Contest Encourages Nova Scotians to Explore and Share Attractions and Activities Throughout the Province

Monday, August 24, 2020

The Ultimate Nova Scotia Road Trip contest invites people to share photos of some of Nova Scotia’s top attractions for a chance to win an incredible local getaway.

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Community VICs Adapting in Response to COVID-19

Friday, August 21, 2020

Community-run visitor information centres are offering virtual or adapted in-person trip planning services in 2020.

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Access Counselling and Financial Planning to Help Adapt Your Business Following COVID-19

Thursday, August 13, 2020

TIANS, in partnership with Tourism Nova Scotia, is offering advisory services to help tourism businesses build customer confidence and adapt to the evolving tourism environment.

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#TNSHeretoHelp - Pam Wamback

Friday, August 7, 2020

Pam Wamback, Media Relations Specialist, is here to help your business or organization work with media to maximize editorial opportunities.

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Tourist Accommodations Statistics Now Available – January to April 2020

Friday, August 7, 2020

Tourism Nova Scotia has published accommodations statistics for January to April 2020 on tourismns.ca.

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New Tripadvisor Tool Helps You Highlight COVID-19 Safety Measures

Thursday, August 6, 2020

Tripadvisor’s Travel Safe Initiative aims to rebuild traveller confidence by putting safety front and centre.

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Tourism Nova Scotia Shifts Focus of Travel Media Activities to Encourage Atlantic Canadians to Rediscover Nova Scotia

Thursday, August 6, 2020

New regional travel media approach aims to inspire Atlantic Canadians to travel in and around Nova Scotia.

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#TNSHeretoHelp - Dana Edgar

Thursday, August 6, 2020

Dana Edgar, Marketing Coordinator, is here to help Nova Scotian businesses and organizations join forces and maximize the impact of marketing activities.

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Federal and Provincial Partners Announce Partial Opening of Georges Island National Historic Site

Thursday, August 6, 2020

New wharf means visitors will have opportunities to visit Georges Island this summer.

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Province sells Liscombe Lodge Resort and Conference Centre

Tuesday, August 4, 2020

Hearthstone Hospitality Limited has purchased Liscombe Lodge Resort and Conference Centre in Guysborough County.

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Tourism Nova Scotia Welcomes Two New Board Members

Wednesday, July 22, 2020

Ian McKinnon and Miles Sweeney have joined Tourism Nova Scotia’s Board of Directors.

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#TNSHeretoHelp - Judy Lynch

Wednesday, July 22, 2020

Judy Lynch, Tourism Development Advisor, is here to help businesses and organizations create authentic tourism packages and experiences to motivate travel to and within Nova Scotia.

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Self-Declaration Travel Form Now Available Online

Wednesday, July 22, 2020

Travellers to Nova Scotia arriving from outside the Atlantic Bubble can now complete the Self-Declaration Form online.

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New Research Provides Insights into What Will Encourage Canadians to Travel in the Wake of COVID-19

Tuesday, July 21, 2020

Destination Canada’s Canada Travel Intentions Research digs into Canadians’ travel plans, identifies the key factors that will encourage travel, and includes helpful information for tourism businesses about the safety practices travellers consider to be important.

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New Program Aims to Help Tourism Businesses and Organizations Attract Local and Maritime Travellers by Creating and Promoting Compelling Packages

Wednesday, July 15, 2020

The RADIATE Tourism Program offers coaching, market research insights and marketing support to help tourism businesses and organizations raise their profile in the local and Maritime region. Apply by July 29.

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Cliffs of Fundy Officially Named a UNESCO Global Geopark

Tuesday, July 14, 2020

Global Geopark designation puts the Cliffs of Fundy on the world stage!

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reachAbility Invites Tourism Operators to Participate in Accessibility and Inclusion Webinar

Monday, July 13, 2020

Join reachAbility on July 27 for a webinar - Opening Doors for Everyone: Accessibility & Inclusion in Nova Scotia.

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#TNSHeretoHelp - Katherine Wadden

Monday, July 13, 2020

Katherine Wadden, Tourism Development Advisor, is here to help businesses and organizations create compelling tourism packages and experiences to motivate travel to and within Nova Scotia.

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Provincial Visitor Information Centres Now Open

Friday, July 10, 2020

Update on provincial VICs operations and brochure deliveries.

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New Clean it Right Program Helps Tourism Businesses Build Customer Confidence

Thursday, July 9, 2020

TIANS is offering a new training program to help tourism businesses demonstrate safety and cleanliness.

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New Research Available on Resident Comfort with Returning to Activities

Wednesday, July 8, 2020

Destination Canada is conducting weekly surveys to determine which activities Canadians feel comfortable returning to as public health restrictions ease.

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Webinar: Choosing the Right Marketing Channels to Reach Your Target Customers

Tuesday, June 30, 2020

Join Tourism Nova Scotia for a webinar on July 9 with m5 Marketing Communications.

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#TNSHeretoHelp - Cynthia Bragg

Tuesday, June 30, 2020

Cynthia Bragg, Social Media Advisor, is here to help your business create engaging content and grow its profile on social media.

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Bluenose II Sail Past Summer Tour

Monday, June 29, 2020

The Bluenose II will be sailing into 26 ports and harbours throughout Nova Scotia this summer.

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Message from Premier Stephen McNeil

Monday, June 29, 2020

Premier Stephen McNeil encourages Nova Scotians to get out exploring the province and support local tourism businesses.

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Atlantic Canada Travel Bubble Effective July 3, 2020

Monday, June 29, 2020

Beginning July 3, people will be able to travel between Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

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Tourism Nova Scotia Launches 2020 Marketing Campaigns

Friday, June 26, 2020

See the marketing campaigns that will encourage regional travellers to explore Nova Scotia.

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