Our inTouch blog is a great way to stay up-to-date with the latest news and information on Tourism Nova Scotia’s initiatives. This informative blog allows us to share resources and ideas to help grow tourism in Nova Scotia. Stay current on our partnership opportunities, programs, activities, inspiring success stories, and more.
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New Program Offers Coaching to Help Businesses Recover and Expand Sales Opportunities
Friday, January 8, 2021
The REFOCUS Travel Trade Program offers one-on-one coaching to help businesses build sales partnerships so they can attract national and international visitors when travel resumes.
Deadline Extended to Jan 11 - Create a New Website for Your Business Through the Website Bootcamp
Friday, January 8, 2021
Apply to participate in the Website Bootcamp program by Monday, January 11. The first workshop will be offered virtually in February.
October 2020 Tourism Performance Statistics Now Available
Wednesday, January 6, 2021
Tourism Nova Scotia has published tourism statistics for October on tourismns.ca.
Happy Holidays from All of Us at Tourism Nova Scotia
Friday, December 18, 2020
We wish our partners and stakeholders a happy, healthy holiday season! We look forward to working with you in 2021.
Tourism Nova Scotia Selects Proponent for Visitor Information Centre Business Opportunities
Friday, December 18, 2020
Tourism Nova Scotia (TNS) has selected a proponent to operate a business that provides Nova Scotian products and services at select provincial Visitor Information Centre (VIC) locations.
New Marketing Campaign Invites Canadian Remote Workers to “Work From Here”
Friday, December 18, 2020
Campaign encourages relocation and longer-term travel while keeping Nova Scotia top of mind for visitation when conditions improve.
Webinar: Building a Flexible Social Media Strategy
Friday, December 18, 2020
Join Tourism Nova Scotia, Digital Nova Scotia and m5 Marketing Communications for a social media strategy webinar on Thursday, January 14 at 10am.
Update your Business Listings on NovaScotia.com and in the 2021 Doers & Dreamers Guide
Friday, December 18, 2020
All listings must be updated annually. The deadline to update listings is Friday, January 22, 2021.
New Digital Doers & Dreamers Guide Coming for 2021
Friday, December 18, 2020
As a one-year pilot, TNS will publish the 2021 Doers & Dreamers Travel Guide in a digital-only format.
Get Help Optimizing Your Website Content to Improve Online Search Results
Friday, December 18, 2020
Watch the Intro to SEO for Content Webinar and get ready to start improving your website content. Webinar participants will be invited to join MacMIllan Search for an interactive virtual session on January 21.
COVID-19 Supports & Resources Fact Sheet Now Available For Tourism Businesses
Tuesday, December 1, 2020
TNS fact sheet highlights new support programs, eligibility criteria and deadlines for Nova Scotian tourism businesses.
Condé Nast Traveler Lists Nova Scotia One of 21 Best Places to Go in 2021
Tuesday, December 1, 2020
See why a leading travel magazine named Nova Scotia one of the best places in the world to travel in 2021.
September 2020 Tourism Performance Statistics Now Available
Tuesday, December 1, 2020
Tourism Nova Scotia has published tourism statistics for September on tourismns.ca.
Marketing Update
TNS Conducting Tourism Stakeholder Survey
Tuesday, December 1, 2020
Watch your inbox for the Tourism Stakeholder Survey. We appreciate your feedback!
Program Offers Support to Restaurants, Bars, Gyms, and Leisure Establishments in HRM and Hants County
Monday, November 30, 2020
Grants of up to $5,000 are available for businesses ordered by Public Health to temporarily close.
Financial Support for Arts and Culture Sector – Apply by Dec 7
Monday, November 30, 2020
The Province is accepting applications for the COVID-19 Emergency Support Program for Arts and Culture Organizations.
Deadline Extended – Apply for the Website Bootcamp Program by January 8
Thursday, November 26, 2020
Participants in the Website Bootcamp will come away with a new mobile-friendly website and the skills to create and maintain effective web content.
Evergreen Festival Adapting to COVID-19 Guidelines
Thursday, November 26, 2020
The Evergreen Festival is providing entertainment and opportunities for businesses to connect with customers through an adapted program.
COVID-19 Update – New Public Health Guidelines for Businesses
Thursday, November 26, 2020
Keep informed on the latest directives from Nova Scotia Public Health to prevent the spread of COVID-19.
2021-22 Provincial Budget Consultations Begin
Top Atlantic Canadian Social Media Influencers Promote Nova Scotia
Wednesday, November 25, 2020
Earlier this summer, leading content creators toured the province to create and share stories to inspire Atlantic Canadians to explore Nova Scotia.
Tourism Nova Scotia partners with tourism businesses and organizations to create marketing content and campaigns
Wednesday, November 25, 2020
DCMP partner program showcases Nova Scotia’s incredible experiences, products and travel packages.
Online Leaders in Tourism Event Supports Tourism and Hospitality Management Students
Friday, November 20, 2020
Join the online fundraising event on November 24 to support the Tourism and Hospitality Management Program at Mount Saint Vincent University.
Events Nova Scotia Presents Atlantic Huddle Webinar Series - COVID-19 Task Force Update
Thursday, November 19, 2020
The next webinar in Events Nova Scotia's Atlantic Huddle series will feature an update from Sport Tourism Canada's COVID-19 Task Force on November 25.
Eligible Tourism Accommodation Operators Can Now Apply to Receive Commercial Property Tax Relief
Monday, November 16, 2020
The deadline to apply for the Tourism Accommodations Real Property Tax Rebate Program is December 11.
Province Announces Commercial Property Tax Relief for Eligible Tourism Accommodation Operators
Thursday, November 12, 2020
Applications for the Tourism Accommodations Real Property Tax Rebate Program will be accepted from Monday, November 16 to Friday, December 11.
Entice Local and Regional Travellers with Winter and Spring Travel Packages
Thursday, November 12, 2020
List your packages and experiences on NovaScotia.com to connect with almost 4 million website visitors.
Create a New Website for Your Business Through the Website Bootcamp
Thursday, November 12, 2020
Tourism Nova Scotia and Digital Nova Scotia are teaming up to help tourism businesses build new mobile-friendly websites and learn the skills to maintain and create effective web content. Apply to participate by November 27.
Virtual Update for NS Businesses: A Conversation with Dr. Strang
Friday, November 6, 2020
Join Nova Scotia's Regional Enterprise Networks for a virtual update session for Nova Scotia's business community on November 13.
Webinar - Discover and Answer the Questions Your Customers are Asking Online: Introduction to Search Engine Optimization for Content
Friday, November 6, 2020
Join the webinar on December 3 to learn how to increase search traffic to your business website by using your content to answer the questions your customers are searching for.
Tourism Forging Forward: Grape Escapes Nova Scotia Wine Tours
Wednesday, November 4, 2020
See how a Nova Scotian food and drink tour company is adapting to meet COVID-19 guidelines and moving forward to strengthen its business.
Marketing Partnerships Highlight Nova Scotia on Leading Booking Platforms
Wednesday, November 4, 2020
Millions of travellers book their trips through Expedia and Airbnb. New marketing partnerships are shining a spotlight on the province to encourage them to book their trip in Nova Scotia.
Let Customers Know Before They Go: Mandatory Online Check-in Forms for Travellers
Tuesday, November 3, 2020
Both the federal and provincial governments require travellers to submit information when they cross borders and during their self-isolation period. Help your customers have a smooth trip by keeping up to date with information requirements.
Applications Open for Canada United Small Business Relief Fund
Thursday, October 22, 2020
Eligible businesses can receive a grant of up to $5,000 to support COVID-19 recovery efforts.
Forging Forward: Bringing Wine Expertise To Your Living Room
Thursday, October 22, 2020
See how Benjamin Bridge adapted to the new world of virtual connections by bringing guided wine tastings to homes across the country.
51 Partners to Promote Unique Nova Scotia Vacation Packages Through RADIATE Tourism Program
Thursday, October 22, 2020
Tourism operators are putting research into action and marketing packages that are unique to Nova Scotia through the RADIATE Tourism Program.
Webinar: Google My Business and Other Google Tools for Your Business
Thursday, October 22, 2020
Google Canada reps will share best practices for Google My Business profiles and other tools in this webinar on November 5.
A Nova Scotian Dream Come True! See Who Won the Ultimate Nova Scotia Road Trip
Wednesday, October 21, 2020
Tourism Nova Scotia has drawn the winner of the Ultimate Nova Scotia Road Trip contest. See what the winner has in mind for their dream staycation in Nova Scotia.
Tourism Forging Forward: Adapting Festivals and Events
Tuesday, October 20, 2020
See how festivals and events in Nova Scotia are adapting to meet COVID-19 guidelines and continuing to support local economies.
Tourism Forging Forward – Stories of Adaptation and Innovation
Monday, October 19, 2020
This new series explores how businesses are adapting to the COVID-19 tourism environment and innovating to ensure they continue to thrive.
Province Announces Loan Support to Help Large Tourism Operators
Friday, October 16, 2020
The provincial government has announced the Tourism Sector Financing Assistance Program that will back loans taken by large tourism operators.
August Tourism Performance Statistics Now Available
Thursday, October 8, 2020
Tourism Nova Scotia has published tourism statistics for August on tourismns.ca.
Government of Canada Expands Regional Relief and Recovery Fund to Support More Atlantic Canadian Businesses
Thursday, October 8, 2020
Eligible businesses can contact the Atlantic Canada Opportunities Agency or their local CBDC to discuss funding opportunities through the Regional Relief and Recovery Fund.
Registration Open for First Ever Virtual TIAC Tourism Congress
Wednesday, October 7, 2020
The Tourism Industry Association of Canada invites you to participate in the virtual conference on November 17 & 18, 2020.
Help Shape the Future Art Gallery of Nova Scotia and Waterfront Arts District
Thursday, October 1, 2020
Share your feedback on three conceptual designs for the new waterfront arts district anchored by the Art Gallery of Nova Scotia.
#TNSHeretoHelp - Tanya Johnson
Thursday, October 1, 2020
Tanya Johnson, Marketing Manager, is here to help you align your marketing approach with Nova Scotia's destination brand.
Webinar: How to Make the Most of Working with Influencers
Thursday, October 1, 2020
Join TNS and Hecktic Media Inc. on October 22 for a webinar providing advice on how to interact with influencers online and tips on how to make the most of visits and campaigns by content creators.
Collecting Customer Contact Info for COVID-19 Contact Tracing? Here’s Why You Can’t Use that Info for Marketing
Tuesday, September 29, 2020
Be aware of your responsibilities under privacy rules when collecting personal information from customers.
Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops
Tuesday, September 29, 2020
Two upcoming workshops focus on helping tourism businesses effectively understand, value, and serve LGBT + customers and employees.
Join the Tourism Nova Scotia Board of Directors
Monday, September 28, 2020
The TNS Board is seeking nominations for the current opening on its Board of Directors.
Updated Tourism Indicators Now Available
Friday, September 18, 2020
Tourism Nova Scotia has updated tourism indicator statistics on tourismns.ca.
#TNS Here to Help - Meaghan Giffin
Thursday, September 17, 2020
Meaghan Giffin, Marketing Advisor, is here to help you with business listings and paid advertising opportunities.
New Advertising Campaigns Encourage Nova Scotians and Maritimers to Keep Rediscovering Nova Scotia this Fall
Wednesday, September 16, 2020
See the new campaigns launched by Tourism Nova Scotia to encourage people to keep exploring Nova Scotia this fall.
Second Travel Intentions Survey Identifies Factors that Will Encourage Canadians to Travel
Tuesday, September 15, 2020
See what safety factors Canadians consider to be important, and what activities they are keen to participate in this year.
#TNSHeretoHelp - Melanie Lowe
Monday, September 14, 2020
Melanie Lowe, Tourism Development Advisor, is here to help you create authentic Nova Scotia tourism packages and experiences.
TIANS Members Show Gratitude to Front-line Workers with Discounts and Incentives
Monday, September 14, 2020
The TIANS Cares initiative aims to give first-responders, health care, and front-line workers a well-deserved Nova Scotia vacation.
New Contest Encourages Nova Scotians to Explore and Share Attractions and Activities Throughout the Province
Monday, August 24, 2020
The Ultimate Nova Scotia Road Trip contest invites people to share photos of some of Nova Scotia’s top attractions for a chance to win an incredible local getaway.
Community VICs Adapting in Response to COVID-19
Friday, August 21, 2020
Community-run visitor information centres are offering virtual or adapted in-person trip planning services in 2020.
Access Counselling and Financial Planning to Help Adapt Your Business Following COVID-19
Thursday, August 13, 2020
TIANS, in partnership with Tourism Nova Scotia, is offering advisory services to help tourism businesses build customer confidence and adapt to the evolving tourism environment.
#TNSHeretoHelp - Pam Wamback
Friday, August 7, 2020
Pam Wamback, Media Relations Specialist, is here to help your business or organization work with media to maximize editorial opportunities.
Tourist Accommodations Statistics Now Available – January to April 2020
Friday, August 7, 2020
Tourism Nova Scotia has published accommodations statistics for January to April 2020 on tourismns.ca.
New Tripadvisor Tool Helps You Highlight COVID-19 Safety Measures
Thursday, August 6, 2020
Tripadvisor’s Travel Safe Initiative aims to rebuild traveller confidence by putting safety front and centre.
Tourism Nova Scotia Shifts Focus of Travel Media Activities to Encourage Atlantic Canadians to Rediscover Nova Scotia
Thursday, August 6, 2020
New regional travel media approach aims to inspire Atlantic Canadians to travel in and around Nova Scotia.
#TNSHeretoHelp - Dana Edgar
Thursday, August 6, 2020
Dana Edgar, Marketing Coordinator, is here to help Nova Scotian businesses and organizations join forces and maximize the impact of marketing activities.
Federal and Provincial Partners Announce Partial Opening of Georges Island National Historic Site
Thursday, August 6, 2020
New wharf means visitors will have opportunities to visit Georges Island this summer.
Province sells Liscombe Lodge Resort and Conference Centre
Tuesday, August 4, 2020
Hearthstone Hospitality Limited has purchased Liscombe Lodge Resort and Conference Centre in Guysborough County.
Tourism Nova Scotia Welcomes Two New Board Members
Wednesday, July 22, 2020
Ian McKinnon and Miles Sweeney have joined Tourism Nova Scotia’s Board of Directors.
#TNSHeretoHelp - Judy Lynch
Wednesday, July 22, 2020
Judy Lynch, Tourism Development Advisor, is here to help businesses and organizations create authentic tourism packages and experiences to motivate travel to and within Nova Scotia.
Self-Declaration Travel Form Now Available Online
Wednesday, July 22, 2020
Travellers to Nova Scotia arriving from outside the Atlantic Bubble can now complete the Self-Declaration Form online.
New Research Provides Insights into What Will Encourage Canadians to Travel in the Wake of COVID-19
Tuesday, July 21, 2020
Destination Canada’s Canada Travel Intentions Research digs into Canadians’ travel plans, identifies the key factors that will encourage travel, and includes helpful information for tourism businesses about the safety practices travellers consider to be important.
New Program Aims to Help Tourism Businesses and Organizations Attract Local and Maritime Travellers by Creating and Promoting Compelling Packages
Wednesday, July 15, 2020
The RADIATE Tourism Program offers coaching, market research insights and marketing support to help tourism businesses and organizations raise their profile in the local and Maritime region. Apply by July 29.
Cliffs of Fundy Officially Named a UNESCO Global Geopark
Tuesday, July 14, 2020
Global Geopark designation puts the Cliffs of Fundy on the world stage!
reachAbility Invites Tourism Operators to Participate in Accessibility and Inclusion Webinar
Monday, July 13, 2020
Join reachAbility on July 27 for a webinar - Opening Doors for Everyone: Accessibility & Inclusion in Nova Scotia.
#TNSHeretoHelp - Katherine Wadden
Monday, July 13, 2020
Katherine Wadden, Tourism Development Advisor, is here to help businesses and organizations create compelling tourism packages and experiences to motivate travel to and within Nova Scotia.
Provincial Visitor Information Centres Now Open
New Clean it Right Program Helps Tourism Businesses Build Customer Confidence
Thursday, July 9, 2020
TIANS is offering a new training program to help tourism businesses demonstrate safety and cleanliness.
New Research Available on Resident Comfort with Returning to Activities
Wednesday, July 8, 2020
Destination Canada is conducting weekly surveys to determine which activities Canadians feel comfortable returning to as public health restrictions ease.
Webinar: Choosing the Right Marketing Channels to Reach Your Target Customers
Tuesday, June 30, 2020
Join Tourism Nova Scotia for a webinar on July 9 with m5 Marketing Communications.
#TNSHeretoHelp - Cynthia Bragg
Tuesday, June 30, 2020
Cynthia Bragg, Social Media Advisor, is here to help your business create engaging content and grow its profile on social media.
Bluenose II Sail Past Summer Tour
Monday, June 29, 2020
The Bluenose II will be sailing into 26 ports and harbours throughout Nova Scotia this summer.
Message from Premier Stephen McNeil
Monday, June 29, 2020
Premier Stephen McNeil encourages Nova Scotians to get out exploring the province and support local tourism businesses.
Atlantic Canada Travel Bubble Effective July 3, 2020
Monday, June 29, 2020
Beginning July 3, people will be able to travel between Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.
Tourism Nova Scotia Launches 2020 Marketing Campaigns
Friday, June 26, 2020
See the marketing campaigns that will encourage regional travellers to explore Nova Scotia.
Tourism Nova Scotia 2020 Marketing Campaign Launch
Monday, June 22, 2020
Get a first look at Tourism Nova Scotia’s marketing campaign for 2020.
Apply Now! New Program Helps Tourism Businesses Improve Their Online Marketing
Monday, June 22, 2020
The Tourism Digital Assistance Program provides access to experts who can help you develop or enhance your online presence. Apply by July 8, 2020.
#TNSHeretoHelp - Heather Yule
Friday, June 19, 2020
Heather Yule, Experience Development Manager, is here to help your business use market research and insights to create compelling tourism experiences.
#TNSHeretoHelp - Hannah Crawford
Friday, June 19, 2020
Hannah Crawford, Market Development Coordinator, is here to help coordinate familiarization tours and press trips to showcase Nova Scotia.
Webinar: Use New Tourism Nova Scotia Research to Tailor Your Experiences to Appeal to Regional Visitors
Friday, June 12, 2020
Learn about research results from Tourism Nova Scotia and how this can inform your product and experience offerings for regional visitors. Join the webinar at no cost on June 23.
Tourism Industry Association of Nova Scotia Webinar on Reopening Nova Scotia
Friday, June 12, 2020
Join the Tourism Industry Association of Nova Scotia and Nova Scotia Labour and Advanced Education on June 18 for a webinar on how to safely reopen your business.
Expert Tips to Help You Plan, Adapt, and Promote Your Business
Friday, June 12, 2020
Based on advice from panelists in the Tourism Nova Scotia Webinar Series, these tip sheets provide tactical information to help you with business planning, e-commerce, marketing, and more.
Tourism Nova Scotia Visitor Services Update
Thursday, June 11, 2020
Update on TNS’ Visitor Services, including reopening plans for the provincial visitor information centres.
#TNSHeretoHelp - Cindy Wade
Thursday, June 11, 2020
Cindy Wade, Quality Advisor, is here to help to ensure your accommodation or campground meets visitor expectations and follows industry best practices.
#TNSHeretoHelp - Sunny Bray
Thursday, June 11, 2020
Sunny Bray, Marketing Coordinator, is here to help create inspiring and compelling visual marketing assets.
Apply Now! Regional Destination Marketing Organizations Partnership Program
Tuesday, June 9, 2020
Tourism Nova Scotia is inviting applications from eligible regional marketing organizations for a one-time partnership opportunity. The deadline to apply is Friday June 26.
Webinar: Building Connection with Your Customers Through Social Media – Part 2
Thursday, June 4, 2020
In our second webinar with word-craft on Thursday, June 11, we will explore social media analytics and advertising.
Tourism Nova Scotia’s COVID-19 Tourism Recovery Marketing Approach
Thursday, June 4, 2020
Tourism Nova Scotia has a phased strategy to encourage people to visit Nova Scotia tourism businesses as markets reopen.
#TNSHeretoHelp - Michelle Sears
Tuesday, June 2, 2020
Michelle Sears, Digital Marketing Advisor, is here to help create engaging and compelling content on NovaScotia.com
#TNSHeretoHelp - Nick Fry
Tuesday, June 2, 2020
Nick Fry, Business Development Manager, is here to help elevate the quality of visitor-focused products and experiences in Nova Scotia.
We want to help you connect with customers – update your NovaScotia.com business listing
