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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Two people on a snowy hilltop making a fire.

Apply Now: Partner with TNS to Amplify Your Online Impact

Co-invest with Tourism Nova Scotia to create compelling photos or videos or a custom digital advertising campaign that highlights your business or community in key markets. Apply by Friday, January 30, 2026 at 4:00 p.m.

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Three people on inflatable tubes sliding downhill at Destination Cape Smokey.

Uncover Winter Magic Across Nova Scotia's Compelling Tourism Communities

Tourism Nova Scotia’s winter digital campaign is attracting visitors and inspiring off-season travel by showcasing unforgettable experiences in the province’s lesser-known communities through the Compelling Tourism Communities Initiative.

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Alan Syliboy looks on as a student of his studio show him their drum.

RADIATE Tourism Program Unveils 52 Exciting Winter Packages

The RADIATE Tourism Program is back for Winter 2026 with 52 exciting packages to extend the tourism season. We’re enticing Maritimers to explore Nova Scotia’s coast, flavours and culture this winter!

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ACAT slide with winter images from Atlantic Provinces and the ACAT logo.

ACAT: Strengthening Travel Trade Knowledge Across Key Markets

ACAT has marketing partnerships with 39 travel trade partners and four consortia’s, which presents opportunities to deepen tour operator and travel advisors knowledge of Atlantic Canada.

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Two people enjoying a foliage tour in a Jeep.

You're Invited: Travel Trade & Export Readiness Workshops

Looking for a clearer understanding of how tour operators, online travel agencies, and international partners operate, and what is required to position your
business for trade distribution and international markets? Join our workshop on February 9 in Digby and February 11 in Baddeck, and learn how to work with Travel Trade!

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Events Nova Scotia logo with the words "Inspiring times" written underneath it.

Events Nova Scotia - 2026 Festival & Community Event Development Program

The 2026-27 Festival & Community Event Development Program is now open. The program is designed to help sustain, grow, or improve unique community festivals and events across Nova Scotia. Apply by 4:00 p.m., February 27, 2026.

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Webinar Graphic indicating a Human-First, AI-Efficient Marketing for Tourism Operators

Webinar: Human-First, AI-Efficient Marketing for Tourism Operators

Join us February 5, 2026 at 10:00 a.m. and build a sustainable marketing system using AI—without losing your voice. Participants will build a simple, human-first system supported by AI that they can manage in approximately one hour per week.

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Two people sitting next to the fire at Oceanstone Resort and Spa.

Celebrating Another Exceptional Year Showcasing Nova Scotia

As 2025 comes to a close, we want to take a moment to express our sincere appreciation to our tourism partners across Nova Scotia.

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Presentation slide offering a webinar about how to Build Your Tourism Website with AI - No Coding, Low Cost -- January 8, 2026, 10:00 am.

Webinar: Build Your Tourism Website with AI - No Coding, Low Cost

Join us January 8, 2026 and learn to take control of your tourism business's online presence! This live demo demonstrates how to utilize AI to create professional websites without requiring developers or coding knowledge. Perfect for gift shops, markets, and local tourism businesses.

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