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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Indicators reference image from January to September 2025

See the Latest Tourism Statistics As of September 2025

See YTD tourism statistics for 2025, including revenue, visitation and accommodation sales.

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ACAT slide with images from Nova Scotia and a 'Did You Know' call out.

ACAT - Bringing Atlantic Canada to German Travel Advisors!

In late October, the Atlantic Canada Agreement on Tourism (ACAT) led a series of trade activities across Germany to showcase the four Atlantic provinces and strengthen travel trade connections.

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Airplane taking off of the runway

Air Canada’s new non-stop service to Brussels strengthens our province’s global connections.

Air Canada has announced new non-stop seasonal service between Halifax and Brussels starting in June 2026.

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A group of four people sitting at a table saying 'Cheers".

Time to Update Your 2026 Business Listing on NovaScotia.com

Tourism Nova Scotia is now gathering updates for 2026 business listings on NovaScotia.com and in the digital Doers & Dreamers Guide.

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Airplane landing on the runway

New horizons for Atlantic Canada: WestJet expands transatlantic and domestic network from Halifax Stanfield International Airport

WestJet’s expanded European and U.S. routes strengthen Halifax’s position as Canada’s Atlantic gateway and open new opportunities for Nova Scotia’s tourism and business sectors.

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Image of Keltic Lodge with text saying Generative AI Search Playbook

Introducing the Generative AI Search Playbook

Destination Canada’s new Generative AI Search Playbook helps tourism operators understand the changing world of AI-powered search and how to stay visible as travellers plan their trips.

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Three people back standing next to a bike

New Way to Access Tourism Nova Scotia’s Photo and Video Library

Access Tourism Nova Scotia’s new MediaValet digital content library to explore thousands of photo and video assets that showcase the province’s diverse experiences and attractions.

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A Meta ad for the Pre-Holiday Christmas Campaign for Tourism Nova Scotia.

2025 Pre-Holiday Marketing Campaign

Tourism Nova Scotia is kicking off the season with a pre-holiday marketing campaign designed to spark travel inspiration across Atlantic Canada.

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A white and blue logo invitation with two people taking a picture during the Fall

You’re Invited – Nova Scotia Tourism Sector Strategic Plan – Antigonish Regional Session

Join the conversation on how to drive sustainable year-round tourism growth in Antigonish in line with the Nova Scotia Tourism Sector Strategic Plan on Thursday, November 20.

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