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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Tourism Indicators Reporting - October 2026

Tourism activity generated tourism revenues of $1.4 billion in the first six months of 2026, up 2.4% (or $32 million) compared with 2025.

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Black Harbour Distillers in Hubbards. Two people are sitting at a picnic table enjoying a meal.

Experience Development Workshop in Hubbards

Tourism Nova Scotia, the Municipality of Chester, Chester Municipal Chamber of Commerce, and tourism industry partners are offering tourism businesses and operators an Experience Development Workshop. The workshop is practical and collaborative. Participants leave with clear next steps and experience concepts that can be further developed, tested and supported through existing programs and experience planning resources. Join us November 10, 2026.

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Two people standing at a food counter retrieving their items

Build a Stronger Hospitality Team: Free HR Training Opportunities

Are you a tourism operator in the Annapolis Valley? Take advantage of free HR resources, professional development and training opportunities.

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The logo for Dine Around with a red chili representing the letter I

Participate in Dine Around Nova Scotia

A month-long event for restaurants, bars, cafes and hotels hosted every February to boost sales and bring awareness to potential guests in what is traditionally a very slow period in the industry.

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A five winners of the Taste of Nova Scotia awards for 2026 are featured in this photo.

Congratulations to 2026 Taste of Nova Scotia Award Recipients

Nova Scotia’s culinary sector is shaped by talented people, memorable experiences and exceptional local products. Celebrate the five recipients of the 2026 Taste of Nova Scotia Awards.

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A laptop is open on a countertop. There is a coffee cup next to the computer.

Webinar: Artificial Intelligence (AI) Best Practices – Human Resource and Organizational Capacity Building

In this practical, interactive session, tourism and hospitality professionals will work through realistic scenarios and learn what to notice, what to check and how to keep human judgment at the centre of the work.

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Register for Digital Days 2026

Digital Days are one-day events where digital experts meet with tourism industry operators to support their marketing and business development opportunities. Hosted by Tourism Nova Scotia and Digital Nova Scotia, you can register to secure your seat!

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Webinar Graphic indicating an event on November 19, 2026 for learning about digital advertising.

Webinar: Automate Your Impact: AI Chatbots for Tourism Businesses

Work smarter with AI. Learn how to build a website chatbot that answers guest questions, uses your existing content, and knows when humans should step in.

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Webinar Graphic indicating an event on November 5,2026 for learning about digital advertising.

Webinar: From First Click to Commitment: UX Strategies for Websites That Grow Real Relationships

Is your website ready for a relationship? Discover how thoughtful content, intuitive design and ongoing care can turn first clicks into lasting customer connections.

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