The Atlantic Canada Agreement on Tourism (ACAT) is a highly successful tourism marketing initiative that brings together the Atlantic Canada Opportunities Agency, the provincial departments responsible for tourism in New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island, and the four provincial Tourism Industry Associations in Atlantic Canada.
The collective approach combines resources to co-invest in market research and to effective marketing tactics to promote travel in the region, mainly through travel trade, media relations and airline partnership activities in common markets. ACAT’s collaborative focus is on the United States, United Kingdom and Germany markets to promote the four provinces as a leading vacation destination and grow tourism for the region.
Planning for the 2025 marketing plan is well underway and interim results of the 2024 initiatives in the United States, United Kingdom and Germany are being collected from our various partners. The ACAT Collaborative Project focuses on specific channels within these key markets to achieve efficiencies and create significant opportunities for regional tourism synergies. In many instances, the Project further leverages programs with Destination Canada and other strategic partners. These channels are media relations, travel trade, consortia and airline partnerships.
Here is a glance at our topline results from the 2023 – 2024 marketing plan.
La planification du plan de marketing 2025 est bien avancée et les résultats intermédiaires des initiatives 2024 aux États-Unis, au Royaume-Uni et en Allemagne sont en train d’être recueillis auprès de nos différents partenaires. Le projet de collaboration de l’ETRA se concentre sur des canaux précis au sein de ces principaux marchés afin de réaliser des gains d’efficacité et de créer des occasions significatives de synergies touristiques régionales. Dans de nombreux cas, le projet tire parti des programmes de Destination Canada et d’autres partenaires stratégiques. Ces canaux sont les relations avec les médias, l’industrie touristique, les consortiums et les partenariats avec les compagnies aériennes.
Voici un aperçu des principaux résultats du plan de marketing 2023-2024.
