Collaborate with Tourism Nova Scotia to raise awareness of your community as a travel destination!

We are currently accepting applications for two Compelling Tourism Communities (CTC) Programs:

Emerging Destinations Program

Tourism Nova Scotia will work with municipalities, chambers of commerce or business associations to determine opportunities to attract travellers to their community during their preferred season (summer, fall or winter), and identify short-term actions to help them increase awareness of their community in 2023-24. Partners will receive target market research insights for regional travellers, coaching using new community tourism  tools and resources, and new marketing content, such as a social media post and photography from a travel media/influencer visit and a new story or itinerary on NovaScotia.com. 

Content and Digital Marketing Programs for Communities and Tourism Product Clusters

Tourism Nova Scotia will work with communities or product clusters to develop photos and videos or a digital marketing campaign to promote top products and experiences to inspire travellers to visit their communities. Participants could include municipalities, regional destination marketing organizations, or a group of at least 5 related products who want to market together, such as wineries, cultural attractions, theatres, museums, campgrounds, trails, and events. 

See the Program Guidelines and Apply Online 

You can submit a single application to participate in one or more of these programs. If you’re eligible, we’ll work with you to determine which program will offer the right supports to help you reach your current goals and create a project plan.

The deadline to apply is Tuesday, May 2, 2023 at 4pm.

The Compelling Tourism Communities Initiative was launched in 2022 to work with local leaders throughout the province to further understand what inspires people to visit and spend time and money in their communities. These programs build on pilot programs that were developed last year.