A recent survey of Canadians provides insights on what potential travellers think about the Atlantic provinces as a vacation destination and what inspires them to travel in the region. The Atlantic Canada Travel Study was conducted by the Atlantic Canada Agreement on Tourism (ACAT).
The study provides insights about:
• Canadian travel intentions and motivators over the next 12 months, especially in relation to the Atlantic provinces
• What experiences and activities are of most interest to Canadian travellers
• How appealing the Atlantic provinces are and how much knowledge Canadians have of this region as a travel destination
ACAT is a partnership of the federal government and the four Atlantic provinces, aimed at delivering collaborative tourism projects in visitor markets of common interest. To learn more about the attitudes and expectations of prospective Canadian visitors to Atlantic Canada in the wake of the COVID-19 pandemic, ACAT contracted Forum Research to carry out an online survey of Canadians who had either taken an overnight leisure trip somewhere in the past three years or planned to take one in the next 12 months. More than 4,000 respondents were surveyed in Atlantic Canada, Ontario, Quebec, Alberta, and British Columbia, from March 29 to May 3. The results were weighted to ensure that the sample is representative of the provincial and national populations. This report includes highlights from the study compiled by Tourism Nova Scotia for our industry partners.