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Compelling Tourism Communities Pre-Holiday and Winter Campaigns Launch

Monday, December 4, 2023

Tourism Nova Scotia has launched new winter ads to promote activities and events leading up to the holidays and throughout the winter. The ads are part of our Compelling Tourism Communities (CTC) marketing programs.

The tactics include YouTube video, Connected TV, Social, Pinterest, Google Display, and Google Discovery (AKA Demand Gen). 

The campaigns are aimed to promote events, Winter getaways, dining, shopping, and family adventures that are featured in articles including:

More information about the Compelling Tourism Communities Initiative, please visit