Tourism Nova Scotia has launched new winter ads to promote activities and events leading up to the holidays and throughout the winter. The ads are part of our Compelling Tourism Communities (CTC) marketing programs.
The tactics include YouTube video, Connected TV, Social, Pinterest, Google Display, and Google Discovery (AKA Demand Gen).
The campaigns are aimed to promote events, Winter getaways, dining, shopping, and family adventures that are featured in NovaScotia.com articles including:
- 6 Can’t Miss Events in Nova Scotia
- Give the Gift of a Nova Scotia Experience
- Shop Local in Nova Scotia this Winter
- 2023 Holiday Craft and Artisan Markets in Nova Scotia
- Plan a Winter Getaway to Chester, Nova Scotia
- Get away to Digby this winter
- Winter on the Coast in Sheet Harbour
- Walkable Downtown Windsor Winter Getaway
- Warm up in Liverpool this Winter
- 13 Nova Scotia Museums to Visit this Winter
- 9 Last Minute March Break Activities in Nova Scotia
- Outdoor winter activities in Nova Scotia
- Celebrate Nova Scotia’s 20th Savour Food & Wine Festival in 2024
- Discover the best places to eat & drink in Antigonish, Nova Scotia
More information about the Compelling Tourism Communities Initiative, please visit https://tourismns.ca/compelling-tourism-communities-initiative.