Tourism Nova Scotia's Compelling Tourism Communities (CTC) regional ad campaign is back this summer, spotlighting the province's hidden gems. This initiative aims to inspire travellers to explore beyond the usual hotspots, highlighting unique communities and experiences across Nova Scotia.
The summer campaign includes digital advertising across Nova Scotia, Prince Edward Island, New Brunswick, and St. John's, Newfoundland & Labrador. It features fresh photos and videos showcasing local attractions, events, and undiscovered treasures. Additionally, press trips for journalists and influencers are organized to generate authentic content that resonates with potential visitors.
See our Campaigns
Promoted Blogs
- Don't Miss Events
- Cabot Trail and Beyond
- Halifax Shopping
- Ocean Adventures on Eastern Shore
- South Shore Adventures
- Ways to Explore the Bay of Fundy
By participating in the CTC program, communities can benefit from increased visibility, attract more visitors, and contribute to the province's tourism growth. This collaborative effort underscores the importance of showcasing Nova Scotia's diverse offerings and encouraging travel throughout the region.
For more information or to get involved, visit the Compelling Tourism Communities Marketing Initiative.