If you’ve been using Facebook to market your business – you know that the algorithm Facebook uses to determine what goes in your newsfeed is ever changing. It’s no secret that Facebook is an advertising platform for businesses as much as it is a free social network for users. However, in its recent move to change the algorithm, Facebook is focusing more on the users.
A content strategy that focuses on creating conversation and engagement is necessary for Facebook posts. A social media strategy that includes paid advertising is necessary to reach your key markets.
Here's what you need to know about most recent changes.
So what can you do? All is not lost, in our experience, people like to converse about the destinations they have visited or want to visit. Our goal is to focus on the MEANINGFUL INTERACTIONS Mr. Zuckerburg has so strongly hinted about.
What Next?
As always, we will be keeping our eyes on the algorithm and determining what works best. Facebook will be rolling out the changes over the coming months and so we don’t fully know how it will affect us yet.
If you have a piece of content that is doing particularly well on your page – please do share it with us and we may add it to our content calendar and share it from our page.
If you are finding other platforms generate more leads for your business, pay attention to those platforms. With limited resources, it may be time to devote more time into those. Often using a platform like Instagram can form the backbone of your content – you can cross post videos and images on other networks like Facebook and Twitter.
Don’t delete your Facebook page just yet. If you don’t have the time to spend creating content that sparks engagement – you should still have an active page. We know that travelers review a variety of sources when they are considering booking, often beginning with Trip Advisor for reviews. However, if they are active Facebook users they may just go in search of your page to find out more about you.
Helpful Links:
Facebook Algorithm Changes: https://www.youtube.com/watch?v=IxiLteD94b0