Tourism Nova Scotia is embracing autumn with vibrant advertising campaigns designed to inspire travel to and within our beautiful province. This fall, we’re launching three campaigns to encourage visitors to soak in the season’s splendor and explore the charming communities and experiences that make Nova Scotia a perfect getaway.
Your Ocean Playground Fall Campaign - Ontario
Your Ocean Playground Fall Campaign is running from September 3 to October 31 in Ontario to highlight the breadth of things to see and do in Nova Scotia this fall. The campaign, which is part of the Atlantic Canada Agreement on Tourism (ACAT) projects, includes digital video ads on YouTube and streaming services, social media ads and digital display ads directing people to a landing page to book their fall getaway. Here are some examples:
Videos
2024 Fall Ontario ACAT Campaign – Playlist of Videos: https://www.youtube.com/playlist?list=PLprZuph0CZC8qUCTibzEQomZJlY3yHGeO
Social Media
Compelling Tourism Communities Digital Marketing Program Campaign
The Compelling Tourism Communities Digital Marketing Program Campaign is running from September 3 to October 31 in Prince Edward Island, New Brunswick, Newfoundland and Labrador and Nova Scotia. The campaign focusses on promoting fall visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, outdoor adventure activities, wineries, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads. Here are some examples:
Videos
Display Ads
RADIATE Tourism Program Fall Campaign
We’ve partnered with tourism operators across the province to offer fall packages and launch a digital advertising campaign from September 23 to November 15 to raise awareness and encourage travel in Nova Scotia now.
The RADIATE Tourism Program helps tourism businesses, attractions, and events develop and market compelling packages to encourage locals and Atlantic Canadians to explore more of Nova Scotia.
We are excited to be working with 40 partners in 2024-2025. Partners have created a total of 52 packages for the fall season, which are now being featured in an online campaign with six themed stories created and added to the landing page. The stories encourage travellers to have fun outside with hiking, biking and guided adventures, relax in onsite hot tubs and spas, enjoy chef-led dining and award-winning wines and connect to Nova Scotia's rich culture and local artisans.
Social Media Ads
Display Ads
