Tourism Nova Scotia is embracing autumn with vibrant advertising campaigns designed to inspire travel to and within our beautiful province. This fall, we’re launching three campaigns to encourage visitors to soak in the season’s splendor and explore the charming communities and experiences that make Nova Scotia a perfect getaway.
Your Ocean Playground Fall Campaign - Ontario
Your Ocean Playground Fall Campaign is running from September 1 to October 31 in Ontario to highlight the breadth of things to see and do in Nova Scotia this fall. The campaign, which is part of the Atlantic Canada Agreement on Tourism (ACAT) projects, includes digital video ads on YouTube, social media ads and digital display ads directing people to novascotia.com for inspiration to book their fall getaway. Here are some examples:
Videos
Coastal Accommodation
Fall Outdoor Activities
Food & Drink
History & Culture
Luxury Activities
Luxury Experiences
2025 Fall ACAT Campaign in Ontario - Playlist of Videos
Social Media
Compelling Tourism Communities Digital Marketing Program Campaign
The Compelling Tourism Communities Digital Marketing Program Campaign is running from September 1 to October 31 in Prince Edward Island, New Brunswick, Newfoundland and Labrador and Nova Scotia. The campaign focusses on promoting fall visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, outdoor adventure activities, wineries, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads. Here are some examples:
Videos
Display Ads
RADIATE Tourism Program Fall Campaign
The RADIATE Tourism Program helps tourism businesses, attractions, and events develop and market compelling packages to encourage locals and Atlantic Canadians to explore more of Nova Scotia.
We are excited to be working with 35 partners in 2025-2026. Partners have created a total of 48 packages for the fall season, which are now being featured in an online campaign with six themed stories created and added to the landing page. The stories encourage travellers to have fun outside with hiking, biking and guided adventures, relax in onsite hot tubs and spas, enjoy chef-led dining and award-winning wines and connect to Nova Scotia's rich culture and local artisans.
Social Media
Display Ads - Google Performance Max