Tuesday, October 22, 2019
Marketing Nova Scotia as a vacation destination is key to building awareness, attracting visitors to our province, and growing Nova Scotia’s tourism industry. Beginning on November 1, 2019, m5 Marketing Communications will become Tourism Nova Scotia’s marketing agency partner, providing professional services in the areas of brand marketing, digital marketing, and media planning and buying.
“We’re excited to join forces with the m5 team,” said Michele Saran, CEO of Tourism Nova Scotia. “We’re confident that our deep knowledge of Nova Scotia’s tourism product and market research combined with m5’s strategic marketing capabilities, will result in strong campaigns that will capture imaginations and bring travellers to the province.”
“Our team is thrilled for the opportunity to showcase Nova Scotia’s world class tourism products and experiences,” said Tyler MacLeod, VP Client Services, m5. “Destination marketing is increasingly complex, but we’re excited about the possibilities when we combine our twenty years of industry experience and our integrated approach with Tourism Nova Scotia’s vision and leadership.”
m5 was the successful proponent in a competitive selection process. Tourism Nova Scotia’s contract with m5 is for a period of two-years, with the option of three one-year extensions.
See the news release for more information.
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