Cathy and Turk Tower founded TNT Outdoor Adventures to share Cape Breton’s natural beauty with more people from around the world.
Listen to how participating in programs such as the RADIATE Tourism Program, Digital Days, and the EXPORT Travel Trade Program have helped draw travellers from all corners.
Through the RADIATE Tourism Program, TNT received professional photography to help promote their winter activities and create dynamic social media content to reach those that share their passion for adventure and the outdoors.
Taking part in Digital Days provided access to expert digital advice to improve their website and leverage analytics and key words to improve their site and reach more travellers.
With the EXPORT Travel Trade Program, TNT Outdoor Adventures worked with a coach to understand best practices for working with travel agents and tour operators and establish relationships with partners that will bring new visitors year after year. By participating in the program, TNT Outdoor Adventures was able to attend the Atlantic Canada Showcase where they secured sales partnerships to help grow their business.
Working with Tourism Nova Scotia, TNT developed professional photography and social media content to promote their tours and developed a sales strategy to attract national and international travellers. It is so exciting to support Cathy and Turk's success doing what they love, and being able to have the know-how and global reach to share it with the rest of the world.
See more examples of how businesses have successfully used our programs and resources to reach their goals at https://tourismns.ca/tiderisers.
Collaborate with Tourism Nova Scotia
"Working with TNS was a great benefit for us. We're dealing with professionals and getting advice and learning a lot of different aspects of what we would utilize for our business."
Cathy Tower,
TNT Outdoor Adventures
