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Cabot Trail in fall.

New Advertising Campaigns Encourage Nova Scotians and Maritimers to Keep Rediscovering Nova Scotia this Fall

Wednesday, September 16, 2020

Tourism Nova Scotia launched new marketing campaigns this week encouraging locals and Maritimers to keep rediscovering Nova Scotia throughout the fall.

"These campaigns support extending the tourism season by focusing on the many great fall activities we have in Nova Scotia and the local travel packages businesses are offering," said Geoff MacLellan, Minister of Business and Minister responsible for Tourism Nova Scotia. "This is a great time of year to visit a new part of the province and support local businesses." 

"We're lucky to live in a province that gets better with the seasons. From exploring the stunning colours to sampling the amazing flavours and fun family activities, there are so many ways to safely enjoy our spectacular fall,” said Michele Saran, CEO of Tourism Nova Scotia. “We hope these campaigns will inspire people to grab their sweaters and wallets and hit the road."

Nova Scotians will see a new television spot which features dramatic fall colours, delicious fall foods and exciting adventures - set to a new cover of the much-loved song What A Wonderful World by Reeny Smith, who hails from North Preston.

"It means a great to deal to me being involved with the promotion of tourism in Nova Scotia,” Reeny Smith said. “My family has called this place home for generations and we are extremely proud of the contributions made to the culture and fabric of this province over hundreds of years."

Maritimers will be reminded of the many things they can see and do this fall that can only be experienced in Nova Scotia.

The campaigns include television and radio ads, billboards, digital banner ads and videos, marketing and social media tactics that feature photos and videos created in partnership with local operators. Ads direct travellers to, where they can find over 200 travel packages offered by local businesses this fall.

See the campaigns at

The 2020 Marketing Toolkit is available to assist you with incorporating TNS campaigns into your own marketing activities.  Please note, TNS is no longer running We’re Open as of September 1, 2020 and has fully transitioned the Maritime campaign to the Do More creative.  If you require any Do More assets, please reach out to Dana Edgar at

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