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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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A soldier in Highland Dress shows visitors how to prepare a musket.

Get One-on-One Support and Unlock Opportunities to Attract International Travellers

The EXPORT Travel Trade Program provides personalized coaching or support for attending marketplaces, helping businesses establish sales partnerships with tour operators and travel agents.

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Tourism Performance Indicators January to December 2025.

Nova Scotia tourism revenues reach $3.7 billion in 2025

See full-year tourism statistics for 2025, including visitation, accommodation sales and tourism revenues.

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A picture of the church at the Highland Village in Nova Scotia.

Celebrating Resilience: Gaelic Nova Scotia Month at 30

Celebrate Gaelic Nova Scotia Month’s 30th year—honouring resilience while creating authentic cultural experiences that inspire visitors to connect and return. See the Digital Content Marketing Program's Highland Village video.

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Two people chatting at a table in a private library.

Emergency Preparedness Week May 3-9, 2026

Exceptional service during emergencies builds trust, reassures visitors and ensures Nova Scotia remains a destination guests return to time and again.

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A group celebrates a toast at Trout Point Lodge in Kemptville.

Propel Student Program - Wage Subsidies for Tourism Employers

Student Wage Subsidies for Tourism Employers can help you. Register for the next info session on May 21, 2026 at 2:00 p.m.

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Minister Dave Ritcey joins the NS delegation at RVC in Winnipeg. Two people seated at a table for two for a business meeting at a conference.

National Tourism Week: Supporting Growth and Showcasing Nova Scotia

Honourable Dave Ritcey, Minister of Communities, Culture, Tourism and Heritage for the Province of Nova Scotia celebrates the Nova Scotia tourism industry sector this National Tourism Week in Canada.

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One person leading another by the hand in front of a large record on the side of a building.

In Sync: Turning Connection into Tourism Growth in Nova Scotia

This National Tourism Week, discover how stronger connections can help build a more resilient, year-round tourism industry across Nova Scotia.

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A group of people on a tour standing in a vineyard.

Grow Your Tourism Business: Using Sales Channels to Reach More Travellers

Want to attract more national and international visitors to your business? On May 4, 2026 join our practical webinar designed for tourism operators looking to expand their reach and increase bookings through travel trade and distribution channels.

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A path through a dune to the beach with a Nova Scotia logo over it.

Webinar: Tourism Nova Scotia's 2026 Marketing Campaign & Opportunities to Promote Your Business

Join Tourism Nova Scotia for a look at this year’s tourism marketing campaigns! We’ll share new research, tools and opportunities to promote your tourism business.

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