New Funding to Support Tourism Recovery

Wednesday, March 2, 2022

The Province announced a $12 million investment in tourism marketing and digital adoption programming on March 2, to help strengthen Nova Scotia’s tourism industry in 2022 and beyond.

The funding includes:
-- $9.2 million for registered tourist accommodations to implement marketing activities and build demand in 2022
-- $1.8 million for regional marketing initiatives aimed at attracting visitors to Nova Scotia and encouraging them to experience different regions of the province
-- $1 million to help tourism operators and event managers enhance their digital marketing and online presence, including online booking capabilities.

Program guidelines will be finalized and launched to the tourism industry by the week of March 7. Details will be shared on tourismns.ca and through the inTouch industry newsletter.

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.