Tourism Nova Scotia is rolling out new pilot programs and activities to help more Nova Scotia communities grow tourism.
The Compelling Tourism Communities Initiative will help local leaders throughout the province further understand what inspires people to visit and spend time and money in their communities. Programming will include market research, advertising, support for community visitor information centres, website development, and digital marketing training.
While we realize timing is not ideal for communities still focused on recovery following Hurricane Fiona, we needed to move forward now in order to have sufficient time for projects in 2022-23.
This year, we are working with partners to pilot new tools, resources, and programs. We will use learnings and feedback from these pilots to determine programming for future years. Some programs within the initiative will be application based, while others will involve working with current partners and identifying communities that are well-positioned to participate this year. We will be working with various communities and organizations in all regions of the province.
Learn More About the Compelling Tourism Communities Initiative
We will continue to share updates about the initiative in our newsletter throughout the year.
Programs Now Accepting Applications
We are currently accepting applications for the following programs included the Compelling Tourism Communities Initiative:
Voice of the Visitor Survey Program - Work with Tourism Nova Scotia to gain insights about visitors’ perspectives on topics that are important to your business or organization. The Voice of the Visitor Survey Program is open to tourism businesses, attractions, communities, and government partners. We’ll work with selected partners to develop questions that will help derive the feedback they are looking for and provide a report analyzing the results of their research. There is no cost to participate.
The deadline to apply for the first survey is Wednesday, October 26, 2022.
Tourism Digital Assistance Program – Communities – Eligible communities can receive up to $15,000 in services from qualified digital consultants to help overcome gaps in their digital marketing and online services to better promote their tourism products and attract travellers. Eligible activities include website design, search engine optimization, digital marketing strategy, social media management, content development, and website analytics.
There is no cost to participate. The deadline to apply is Wednesday, October 26, 2022.
This pilot program builds on the successful Tourism Digital Assistance Program for businesses and will also be delivered in partnership with Digital Nova Scotia.
Tourism Digital Assistance Program for businesses is also open for fall applications until Wednesday, October 26, 2022. Eligible businesses and organizations promoting a specific service or attraction can apply for up $5,000 in services from a qualified digital consultant to improve their digital marketing.