Nova Scotia’s tourism sector is getting ready to do what it does best – welcome visitors and treat them to unforgettable experiences. Tourism Nova Scotia has launched marketing campaigns to inspire Nova Scotians and other Atlantic Canadians to book a vacation in Nova Scotia. 

The Nova Scotia campaign, called Rediscover Nova Scotia, builds on last year’s successful effort to celebrate residents who stayed close to home while showcasing the incredible experiences found in Nova Scotia. The ads emphasize that Nova Scotians don’t need to leave the province to find unique experiences and adventure, and that Nova Scotia has incredible places to rediscover.  

The campaign launched the week of May 31 and will run year-round. The campaign will refresh with fall imagery for the season until the end of October. Then we will bring back the Wintervention marketing campaign to keep people exploring through the colder months. 

Tourism Nova Scotia also launched an Atlantic Canada campaign on June 15 called Do More. It reminds Atlantic Canadians that because Nova Scotia has so much to offer, it deserves more than one trip. 

Both campaigns include television ads, videos, radio spots, social media, billboards, display ads and search marketing tactics. 

Get involved!

We encourage tourism businesses and organizations to get involved in Tourism Nova Scotia’s campaigns by sharing content, using the campaign hashtags in your posts, and aligning your marketing content with provincial campaigns. 

To make it easy for you to leverage campaign assets, we’ve created a toolkit with campaign graphics, logos, brand guidelines, and content ideas that you can find on our Advertising Campaigns page.

All of our campaigns point to NovaScotia.com where people can explore business listings and find packages available through tourism businesses. So be sure to keep your business listing up to date and add your packages through our online Partner Portal! Find more information about NovaScotia.com listings here.