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New Tools to Help You Promote Your Business or Community in the Media

Wednesday, November 23, 2022

Tourism Nova Scotia has launched a new toolkit to help tourism businesses, organizations and communities work with travel media as part of their marketing strategy.

Tourism Nova Scotia’s How to Work with Travel Media Toolkit will help you start building relationships with journalists and influencers to create content that will raise awareness of your business or community. Content can include articles in newspapers, magazines or blogs, stories for news broadcasts or television shows, social media posts, online videos, photo essays, and more. 

Access practical advice and information about how to set goals, choose media partners, develop contracts, and evaluate results of media partnerships. The toolkit includes guides, videos and real-life examples from journalists, influencers, and tourism operators.

Access the Toolkit Now

Working with travel media is one of the best and most cost-effective ways to promote a business or experience to a new audience. It has a high return on investment- getting you in front of tens of thousands of potential customers usually at a lower cost than other forms of advertising. 

Showcasing your experiences and inviting travel writers, videographers, and social media influencers to participate allows them to produce authentic, engaging content in their publications or sites that inspires their audiences to visit your business or region.

If you’re ready to invest time, and possibly money, into developing media relationships, get started with the new How to Work with Travel Media Toolkit!

Hear from some Nova Scotia tourism operators about how working with travel media has helped their business!