Nova Scotia tourism revenues reach $3.7 billion in 2025

Monday, April 20, 2026

In 2025, Nova Scotia tourism revenues reached $3.7 billion, up 8% over $3.5 billion in 2024 and outpacing national revenue growth.

See Tourism Revenues for 2025

See 2025 Nova Scotia Tourism Infographic

According to statistics gathered by Tourism Nova Scotia, Nova Scotia welcomed 2.1 million visitors, an increase of 4% (or 79,000 more visitors) compared with 2024.

See Full-Year Visitation Statistics for 2025

Nova Scotia accommodations operators reported 3 million room nights sold in 2025, an increase of 1% from 2024 (29,000 more room nights sold).

See Full-Year Accommodation Statistics for 2025

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.