Nova Scotia has signed a new agreement with the Government of Canada and the other Atlantic provinces to help grow tourism in the region.
The Atlantic Canada Agreement on Tourism supports research and marketing initiatives that promote Atlantic Canada as a leading vacation destination in key tourism markets. The agreement includes the Atlantic Canada Opportunities Agency (ACOA), the provincial departments responsible for tourism in Nova Scotia, Newfoundland and Labrador, New Brunswick and Prince Edward Island, and the four provincial tourism industry associations:
- Tourism Industry Association of Nova Scotia
- Hospitality Newfoundland & Labrador
- Tourism Industry Association of New Brunswick
- Tourism Industry of Prince Edward Island
The Atlantic provinces and the Government of Canada have had partnership agreements to support tourism growth in the region for more than 30 years. Ongoing collaboration through the new 4.5-year agreement includes national and international advertising campaigns, travel trade, travel media activities and partnerships to promote air routes to the region.
The new Atlantic Canada Agreement on Tourism has been signed and will run from October 1, 2023, to March 31, 2028. Ongoing collaboration through this agreement allows the Atlantic provinces and the federal government to support tourism growth and is more important than ever as the industry recovers from the impacts of the pandemic.
Read the Provincial news release here.
Read the Government of Canada news release here.