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RADIATE Tourism Program Highlights 2023/24

Wednesday, November 8, 2023

The RADIATE Tourism Program helps tourism businesses and attractions that are interested in creating, promoting, and delivering travel packages this fall and winter. 

The packages supported uniquely showcase Nova Scotia in the areas of: 

  • outdoor activities
  • local flavours (Nova Scotia food and drink)
  • music, culture, and heritage
  • Maritime-market opportunities, including family-friendly and getaway packages

Tourism Nova Scotia is collaborating with 40 program partners across the province, providing market insights and coaching to develop and market up to two packages per business. Fall and winter travel packages are featured on a landing page, supported by a digital marketing campaign in Nova Scotia, New Brunswick and PEI. 

The fall campaign runs eight weeks from September 25 - November 17, 2023 and features over 50 packages. The winter campaign runs eight weeks from January 8 - March 1, 2024, with packages currently in development. 

Packages can be sorted by region or interest on the landing page and stories featuring themed packages are a new tactic piloted in 2023-24. Five fall stories are featured and also included in digital marketing activities.

Here are some highlights from our work in 2023-24 to see what we can achieve when we work together:

Three images - one displaying a white square hotel building, one displaying two people in a hot tub, and one displaying two people in a field

Three images - one a lobster pasta meal, one displaying a historic fort site, and one displaying two people in a gift shop

Text and image of a yurt by a lake

Learn more about the RADIATE Tourism Program and our partners at