According to statistics gathered by Tourism Nova Scotia, as of September 2025, tourism revenue is up 9 per cent, generating $3.0 billion in revenues. Nova Scotia welcomed 1.7 million visitors to the province so far this year, with strong growth in visitation during the summer.
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Nova Scotia accommodations operators report 2.3 million room nights sold from January to September 2025, unchanged from the same period in 2024.