Tourism Nova Scotia has a fantastic line up of marketing campaigns and activities ready to encourage safe travel to and within Nova Scotia this year. As campaigns begin to roll out, we’re sharing our plans so tourism businesses and organizations can get involved in our activities and align their own marketing with provincial campaigns.

On June 10, we hosted a webinar to share an overview of our plans and the resources available to support our partners’ marketing efforts. Thank you to everyone who joined us!

You can find an overview of some of the recovery research insights guiding our marketing plans, as well as our marketing approach for various geographic markets in our 2021 Marketing Plans document.

See 2021 Marketing Plans 

We will also continue to share information about each campaign on our Advertising Campaigns page as they roll out.