The new REFOCUS Travel Trade Program provides one-on-one coaching to help tourism businesses develop partnerships with tour operators and travel agents to generate sales. We are excited to share that we are supporting 17 businesses through the program in 2021.

Tour operators and travel agents are already starting to build their itineraries and catalogues for 2022 and beyond. Businesses participating in the REFOCUS program will have the opportunity to take advantage of any pent-up demand for travel and help kick-start national and international tourism recovery as people begin to feel comfortable travelling again. They will also help showcase the broad range of exciting things to do and places to go in Nova Scotia, generating awareness and interest in the province.
 

We thank everyone who applied to the program and look forward to working with these businesses to help raise awareness of Nova Scotia as a travel destination.