On November 5, 2021, the House of Assembly passed legislation to repeal the Tourism Nova Scotia Act (2015) and transition Tourism Nova Scotia from a Crown corporation to a division of Communities, Culture, Tourism and Heritage (CCTH). 

The role of the organization’s board of directors has concluded, with much thanks and appreciation for their contribution to the growth and development of Nova Scotia’s tourism industry over the past five years. 

Tourism Nova Scotia is now a division within the broader Department of Communities, Culture, Tourism and Heritage, reporting to Minister Pat Dunn. The Tourism Nova Scotia name and team will continue to exist under this new structure. There will be even more opportunities for collaboration and promotion of Nova Scotia’s unique attractions, cultural experiences, and vibrant communities, building on the assets currently within the department, including events, museums, sport and recreation, and cultural offices. 

While there will be some changes to how we approach our work going forward, Tourism Nova Scotia will remain the tourism marketing and sector development division for the Province of Nova Scotia. Our team will continue to implement marketing campaigns to increase awareness of Nova Scotia as a vacation destination and support the attraction of visitors. We will also continue to work with stakeholders and businesses to offer coaching, resources, research, and tourism performance reporting, as well as industry development and marketing partnership programs.  

Please continue to check our web site (tourismns.ca) and inTouch newsletter for opportunities and information updates, or contact us directly with any questions.