Tourism Nova Scotia has launched its 2018 marketing campaign aimed at attracting first-time visitors from key markets in North America, the UK and Germany.
The 2018 “If You Only Knew” campaign, builds on a successful 2017 campaign that contributed to a record-breaking year for Nova Scotia’s tourism industry. The campaign uses captivating images, customized for each market, to help potential visitors visualize what they can do on a vacation to Nova Scotia.
“Last year’s campaign did an excellent job of increasing awareness of Nova Scotia and building foundational interest in the province,” said Michele Saran, CEO of Tourism Nova Scotia. “This year’s campaign builds on that awareness to showcase the kinds of world-class experiences Nova Scotia offers to travellers.”
Tourism Nova Scotia is maximizing its marketing investment by engaging new media platforms and collaborating with industry partners like Destination Canada and the Halifax International Airport Authority.
“As marketers, we strive to stay ahead of the curve and explore innovative ways to reach our target travellers,” said Joann Fitzgerald, Chief Marketing Officer, Tourism Nova Scotia. “This year we’re excited to be the first destination marketing organization to participate in Google’s Director’s Mix program which serves six-second videos to YouTube viewers that respond to their location, weather conditions or the day of the week, and offer a reason to visit Nova Scotia.”
The North America campaign will run in Ontario, Quebec and Northeastern United States, beginning in March and running into September. Search Engine Marketing (SEM) and social media campaigns run year-round. In Germany and the UK, Tourism Nova Scotia is working with Halifax International Airport Authority and airline carriers to promote awareness of Nova Scotia and air routes in the UK and Germany.
For more information, visit 2018 Marketing Campaign on tourismns.ca