Learn how to capture the customer at the idea stage of their vacation. Before the planning and booking phase begins, the visitor has already envisioned their travel experience and the emotional response is already in formation. If your product or service aligns with that vision and follows through to the delivery of the experience, then you reap the benefit of a satisfied customer and new ambassador for your business.  

The webinar will explore customer behaviour, emotions, journey and alignment between their vision (or expectations) and the experience they are purchasing. When your message reinforces the dream or picture the customer has created, and they can see themselves immersed in your experience, then the synergy begins.  

Date: Thursday, November 2, 2023
Time: 10:00 a.m. 
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Presenter Biography 

Eva Gutshce from STEM Consulting:

• 18 years of facilitation experience working with Canadian tourism operators, destination, and provincial marketing organizations.
• Extensive hands-on experience as a tourism supplier working in the domestic and overseas markets. 
• Helping tourism operators adjust to changing situations from SARS, global travel safety concerns, economic downturns, and overall shifts in consumer demand.