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Peggys Point Lighthouse

Webinar: How to Make the Most of Working with Influencers

Thursday, October 1, 2020

In this webinar, Dalene Heck of Hecktic Media Inc (HMI) will offer some tips and tools of the trade on working with influencers and content creators to promote your business or region. Dalene will talk about how to maximize the potential of social media campaigns, advising on how to effectively interact with influencers online and how to generate long-term benefits from their campaigns.  The webinar will be one hour long with time for questions within.

Date: Thursday, October 22, 2020
Time: 10:00am
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Influencer marketing is a kind of word-of-mouth advertising that involves leveraging the social media reach of someone influential - either because they have a large following, or because they hold a lot of credibility with a particular audience. An influencer creates content about your business or product and posts it on their social media channels like Facebook, Instagram, and blogs. It could take the form of sponsored posts, a review of your business, or a contest on their channels. You can then share or cross-post the content on your own social media channels.

This session is part of the Tourism Nova Scotia Webinar Series, which offers practical advice and information to help you adapt to the evolving tourism environment and enhance quality and competitiveness. After the success of the first round of webinars in the spring, we are starting off the fall with a fresh round of monthly webinars. Find out about upcoming webinars, and view recordings of previous webinars in the series at .

About the Presenter

Hecktic Media Inc logoDalene is a National Geographic Traveler of the Year, a multi-award-winning travel blogger at, public speaker, and CEO of HMI. By co-founding Hecktic Media Inc. in 2013 (along with her husband Pete), she successfully merged her unique business skills with her loves of travel and new media. Dalene holds a Bachelor of Commerce degree and spent ten years in corporate Canada negotiating and managing multi-million-dollar projects.  Dalene and her close-knit team of passionate travel marketers have developed long-term partnerships with some of the world’s most innovative travel brands.