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Webinar: Spring Tune-Up Digital Workshops

Tuesday, March 12, 2024

Get ready now for the busy season ahead with a basic understanding of the crucial aspects of digital marketing and web development, including UX/UI design, content writing for the web, and SEO strategies applied specifically to the tourism industry. This will be an engaging series where participants will be asked thought-provoking questions.

There are 3 sessions as part of this workshop series. Participants need to register for each session to attend.

May 9, 2024
10:00 am
Session 1
– What Makes a Nice-Looking Website: Join us for an overview of website design, highlighting essential elements of an aesthetically pleasing website. Grasp effective strategies for audience-oriented design to craft a user-centric website. Learn visual hierarchy and layout techniques to streamline information organization for user convenience.

Register for Session 1 

May 16, 2024
10:00 am
Session 2
– Get to the Point: Craft Web Content That Shines: Say more with less. Learn the basics of writing clear, effective web content by understanding how to convey your writing compellingly. Learn tips on how to write for Online Travel Agents (OTA), review best practices for OTA listings that convert, and complement your text with visual elements.

Register for Session 2 

May 23, 2024
10:00 am
Session 3
 – SEO Strategies for Tourism Websites: Why is SEO critical for your tourism website? What does Local SEO mean, and are you using Google My Business effectively? These and more SEO tools will be explored to help boost your SEO.

Register for Session 3 

Presenter Bio:   
As the Principal Consultant and Founder of Sociable Media Inc., Maria McGowan has years of experience developing comprehensive strategies targeting the right audience and driving business growth. Her expertise extends to industries such as tourism, recreation, and economic development, where she has helped numerous clients achieve their goals through effective online presence and branding. Her latest passion project is hosting a podcast exploring renewable energy and net zero called Reimagined Energy.