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Webinar: Why Search Engine Optimization is More Important Than Ever

Wednesday, May 13, 2020

Join Tourism Nova Scotia and Digital Nova Scotia for a webinar delivered by Michael MacMillan of MacMillan Search on search engine optimization (SEO).

Date: Wednesday, May 20, 2020
Time: 10:00 a.m. Atlantic Time
Register Now 

SEO is about improving the search engine results for your business so you can attract more people to your website, and make sure the people coming to the site take the action you want them to take.
In this webinar, Michael MacMillan will discuss:

  • Keeping your clients informed and up to date from within the search results using your homepage's metadata and Google My Business
  • Determining what types of keywords drove people to your site, and what is currently driving traffic (with strategies to maintain/improve positions) using Google Search Console
  • Scheduling your content based on historical trends using Google Trends, and accounting for post-COVID search habit changes with Coronavirus Search Trends

To prepare for this webinar, we recommend that you set up your Google My Business and Google Analytics accounts, if you have not already done so. If you would like information about how to do that, check out the resources created by Alison Knott from Alison K Consulting to build on the webinar  she presented for us on April 30. Find these resources at

This webinar is part of the Tourism Nova Scotia Webinar Series. Find out about more upcoming webinars and watch recordings of previous webinars in the series at

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MacMillan Search consults with companies with under-performing SEO strategies, empowering them to achieve their goals in-house through clear communication so they can generate more qualified leads. For more than 10 years all of Michael MacMillan’s professional titles have had SEO in them, with roles ranging from in-house to leading an agency's SEO team. As a consultant, he now empowers teams to consider organic search in all strategies.