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Workshop: Build Your Digital Marketing Strategy with the “Digital Marketing Tree”

Wednesday, September 6, 2023

The Internet Marketing Tree is a metaphor for the core components of online marketing and how they all fit together to create value in promoting your business online.  Identify the “Roots”, “Trunk” and “Branches” of your business to build a coherent and comprehensive digital marketing strategy. This workshop will be held over three one-hour sessions in October. 

You can submit one registration to participate in all three sessions. Sessions will also be recorded and emailed out to all registrants so if you miss a session, you can watch the recording. 

Register Now

  • Session 1 (October 12, 10:00 am) – Delve into what your core business is and who your clients are and prepare to create your website. The elements to be covered are research, strategy, branding and content, all with a view to creating an efficient and effective website tailored to your customers’ needs.
  • Session 2 (October 19, 10:00 am) – Just as a tree’s branches reach out to the sun, your “branches” must reach out to your clients. In this session, we will review what every business needs to have set up to measure its impact online as well as the most effective Branches for your business for Search Engine Marketing, including Search Engine Optimization and pay-per-click.
  • Session 3 (October 26, 10:00 am) – A tree’s strength comes from its interaction with the sun, the soil and the air.  Your business needs to create the same level of engagement with your clients. This session focuses on the interaction with your clients and how to engage with them to make them lifelong ambassadors of your business.

About our Presenter: Liam Tayler (SME Solutions)

Liam Tayler is a business evaluator at SME Solutions. He is a dedicated professional with over 25 years of experience managing all facets of emerging and existing business concepts. He specializes in the development of new business ideas, from concept to execution. Skilled in Search Engine Optimization (SEO), business planning, e-commerce, entrepreneurship and strategic planning.