Nova Scotia welcomed two million visitors in 2024, with tourism spending generating $3.5 billion in revenues.
“Nova Scotia is an exciting travel destination, and visitors love our stunning coastlines, rich cultures and world-class golf, seafood and wines," said Dave Ritcey, Minister of Communities, Culture, Tourism and Heritage. “We’re working closely with communities and businesses to raise our province’s profile and inspire people to choose Nova Scotia for their next vacation.”
Following a year of strong growth, the number of visitors decreased by two per cent in 2024. However, tourism revenues grew 10 per cent to reach $3.5 billion.
The number of visitors arriving by air increased by six per cent in 2024, as the province benefited from several new non-stop connections. There was a seven per cent decline in the number of visitors arriving by road.
Nova Scotia saw more visitors from Western Canada and the United States in 2024, while there were fewer from Atlantic Canada and Ontario.
Accommodation operators reported three million room nights sold in 2024, a slight decrease of one per cent, or 17,000 fewer room nights sold, compared with 2023.
Quotes:
“Tourism revenues exceed $3 billion annually, and the industry employs more than 50,000 Nova Scotians. Tourism is an economic driver in communities across the province. Now more than ever, this is a great time for businesses to demonstrate our warm and welcoming nature to all visitors and for Nova Scotians to rediscover their province and support local businesses.”
— Darlene Grant Fiander, President, Tourism Industry Association of Nova Scotia
Quick Facts:
- the Province is investing $4.5 million in programs again in 2025 to support tourism businesses and communities with marketing, digital adoption and product development
- Tourism Nova Scotia runs tourism advertising campaigns in Atlantic Canada, Ontario, Quebec, Calgary, the northeastern United States, the United Kingdom and Germany
Additional Resources:
More information about tourism revenues is available at: https://tourismns.ca/tourism-revenues
Visitation statistics: https://tourismns.ca/visitation-statistics
Accommodation statistics: https://tourismns.ca/accommodation-statistics
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Media Contact: Amelia Jarvis
Cell: 902-430-5680
Email: Amelia.Jarvis@novascotia.ca