The Province has launched a winter tourism marketing campaign in Atlantic Canada for the first time, reminding people that Nova Scotia is a great place to visit and explore any time of the year. 

The Wintervention campaign challenges people to get off the couch and embrace winter with enticing events, winter sports and travel packages. The ads highlight the variety of winter activities, shopping, dining and cozy accommodations available in Nova Scotia.

"We have a real opportunity to grow year-round tourism in our communities throughout the province," said Pat Dunn, Minister of Communities, Culture, Tourism and Heritage. "From skiing and snowshoeing to shopping and events, there is so much to do in Nova Scotia this winter."

People in Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador will see television ads, radio and digital audio ads, digital video and display ads, and social media ads directing them to a campaign landing page on https://www.novascotia.com/ featuring winter getaways and packages. The campaign kicked off November 15 with digital ads and continues through March. 

Quick Facts:
-- Tourism Nova Scotia launched its first winter marketing campaign in Nova Scotia in 2020 to help encourage year-round tourism within the province
-- extending the tourism season is a priority for the industry to improve business sustainability

Additional Resources:
Wintervention campaign landing page: https://www.novascotia.com/wintervention

Wintervention Atlantic campaign video: https://youtu.be/vVPveB5rd2w

Tourism Nova Scotia advertising campaigns: https://tourismns.ca/marketing/advertising-campaigns 

-30-

Media Contact: Afton Doubleday
                         Cell: 902-478-9342
                         Email: Afton.Doubleday@novascotia.ca