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Magic Winery Bus at Luckett Vineyards

Promote Your Business

Tourism Nova Scotia works with Nova Scotia tourism businesses, organizations and communities to showcase the variety of things to do and places to stay while on vacation here. Our goal is to inspire visitors to book a trip to Nova Scotia and connect them directly with businesses to close the sale.

We offer a variety of promotional opportunities for eligible businesses and organizations. See our eligibility criteria to find out if you qualify to participate in our marketing channels.

Click on the headings below for more information.

Free Business Listings

Nova Scotia tourism businesses may be eligible for free business listings on our trip planning website, NovaScotia.com, or in the Doers & Dreamers Guide, and its French sister publication, Du rêve à l’aventure.

To apply for a free business listing for both NovaScotia.com and the travel guides, please complete the appropriate form below. You must print and sign the form. Forms can be returned by mail or scanned and submitted by e-mail to stephanie.wadden@novascotia.ca .

Listen to these tips on how to create an effective business listing:

 

If you have questions about creating or updating your listings, contact Stephanie Wadden, Digital Marketing Coordinator, at stephanie.wadden@novascotia.ca.

Free Package, Experience & Event Listings

In addition to business listings, we offer free listings on NovaScotia.com for:

  • Travel packages
  • Tourism experiences
  • Events

Any packages, experiences, or events you post will be linked to your business listing. Remember that many visitors begin planning their trip well in advance, so update your listings each year as soon as possible.

Packages and experiences listed on NovaScotia.com could potentially be shared through our consumer e-newsletter, which has more than 117,000 subscribers.

Login to Partner Portal  to apply for a free listing for your package, experience or event.

If you have questions about creating or updating your listings, contact Stephanie Wadden, Digital Marketing Coordinator, at stephanie.wadden@novascotia.ca.

Visitor Information Centres

Tourism Nova Scotia operates six provincial visitor information centres (VICs) at the following locations throughout the province: Amherst, the Halifax Stanfield International Airport, Halifax waterfront, Peggy’s Cove, Port Hastings, and Yarmouth. 

Our visitor services team provides expert knowledge and friendly, personalized service to help visitors have a memorable experience in Nova Scotia. This includes providing directions and information, creating itineraries, and making recommendations on products and services.

Tourism Nova Scotia offers Nova Scotia businesses and organizations an opportunity to display their brochures in provincial VICs. Please review the guidelines to determine if you are eligible and what is required.

See Contact Us for provincial VIC contact information and hours of operation.

Community Visitor Information Centres

Organizations throughout Nova Scotia operate visitor information centres in their communities.  While Tourism Nova Scotia does not manage these centres, we do provide financial support to eligible centres through our Community VIC Funding Program which is administered by several different industry partners.

See a list of community VICs.  This list is updated at the beginning of the tourism season. We recommend that you contact the community VICs directly to discuss opportunities to promote your business, as their requirements may vary.

 

Social Media

Tourism Nova Scotia shares engaging photos, videos, and articles showcasing Nova Scotia across a variety of consumer-facing social media channels, including Facebook, Instagram, Twitter, and YouTube. Our goal on social media is to raise awareness of all the incredible things Nova Scotia offers visitors. In addition to our own content, we also share content from social media users and our industry partners. We use content posted by partners on our social media channels, and in the photo galleries displayed on NovaScotia.com.

We look for content that includes engaging photos, resonates with our target travellers, and provides useful information that can help inspire people to book a trip.

If you have content you think we could share, post it with the hashtag #VisitNovaScotia, or send us a direct message on any of our channels.

We also encourage you to tag Destination Canada, Canada’s national destination marketing organization, in your photo posts by using @ExploreCanada and #ExploreCanada.

Paid Advertising Opportunities

In addition to free basic business listings for eligible tourism operators in the Doers & Dreamers Travel Guide and on NovaScotia.com, Tourism Nova Scotia offers paid advertising opportunities to help tourism businesses reach more potential visitors.

Digital Advertisements

You can promote your business online through Tourism Nova Scotia’s e-newsletter and in featured listings on NovaScotia.com. See the rate card for more information.

Print Advertisements

Tourism Nova Scotia offers a variety of advertising opportunities in the Doers & Dreamers Travel Guide, as well as a limited number of ad spaces on the Nova Scotia Road Map. Advertising opportunities include enhanced business listings, regional marketplace ads, and more. See the rate card for more information.

For more information regarding digital and print advertisements, please contact Meaghan Giffin, Marketing Advisor at Meaghan.Giffin@novascotia.ca or at 902-497-0067.

Visitor Information Centre Digital Screen Advertisements

Digital screen advertising in our provincial visitor information centres provides an opportunity to reach visitors while they are in the mindset to make purchase decisions. Video recordings are played in an eight-minute loop on large (42-inch) LCD televisions, placed in premium viewing spots in all six provincial VICs.  You provide your logo and the information you want to share, and Synergy Screens Digital Signage assists with designing the ad.

Please see the 2020 Media Kit for details.

For more information about the VIC digital screen advertising opportunities, please contact Mark Simmons, Synergy Screens Digital Signage, at (902) 314-9449 or email mark@synergyscreens.com.

Digital Marketing Campaigns and Content

Through the Digital Content Marketing Program, you can co-invest with Tourism Nova Scotia to create a customized digital marketing campaign to help you reach potential customers in Quebec, Ontario, and the Northeastern United States. See the Digital Content Marketing Program page for details.