Get training and advice from a range of expert panelists through Tourism Nova Scotia's Webinar Series. The webinar series offers practical information and support to help you adapt to the evolving tourism environment and enhance quality and competitiveness so your business can thrive.
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Upcoming Webinars
Promoting Your Tourism Business Through Google and Meta Ads - A Step by Step Guide
Thursday, November 7, 2024
10:00 a.m.
This webinar will give you an overview of how to prepare to launch your first Google Ads and Meta Ads Campaign.
It includes:
1. Pre-campaign checklist to ensure you are prepared to create a focused campaign.
2. How to set up your campaigns
3. How to monitor and review your ads
Recorded Webinars
Missed our last webinar? Check out the previous recordings below grouped by topic.
Marketing
The Six Step Marketing Framework with Atlantic Online
Experience Progressive Tourism Growth with Efficient Digital Strategies. This webinar outlines Atlantic Online's approach to digital marketing, ensuring your tourism business is market-ready and set for success. From market analysis to strategic social media use, Atlantic Online's proven strategies are designed for savvy operators who value digital marketing and are ready to implement a strong plan.
Empowering Tourism Through User-Generated Content
Unlock the power of user-generated content (UGC) to boost your tourism business in Nova Scotia. Learn strategies to encourage guests to share their experiences, and effectively use their content to attract more visitors and enhance credibility.
Summer Social Media Success
Watch our workshop, "Summer Social Media Success: Maximizing Impact with a Dedicated Social Media Team," and learn how dedicating one to two team members to manage social media can transform your online engagement and customer service. This comprehensive session will cover creating engaging stories and reels, enhancing customer service through social media, and tracking and measuring your success.
Analyze Customer Feedback with ChatGPT
Discover how generative AI can transform customer feedback into actionable insights. This webinar offers a practical, case study using ChatGPT to analyze customer feedback, providing insights into your business's strengths and opportunities for growth.
We will go through two examples:
1. Using ChatGPT for one-time insights and analysis, and
2. How to build a custom GPT specific for your business and customer feedback data.
Pocket Production: Short Video Mastery for Tourism Businesses
In this webinar, you'll gain specialized smartphone (both on iOS and Android) videography skills tailored specifically for tourism businesses in Nova Scotia. Understanding the essentials of filming, such as app selection, natural lighting, and framing, you'll learn to effectively capture the experiences your business offers. These hands-on skills will enable you to produce high-quality, visually captivating videos that can tell your brand's story in an impactful way, ensuring that every frame entices potential visitors.
Tourism Nova Scotia 2024 Marketing Campaigns and Industry Opportunities
Get a behind the scenes look at Tourism Nova Scotia's marketing activities for 2024 and learn about opportunities for your tourism business this year.
Navigating the Transition to Online Booking
This webinar will help you through the crucial process of transitioning your business to online booking. We’ll explore options for online booking systems and how to understand your unique needs so you can select the system that is right for you. You will also learn how to implement and monitor your online booking system to ensure success. Through this webinar, you’ll gain the skills to use these digital tools to improve your business efficiency and improve customer satisfaction.
Spring Tune-Up - SEO Strategies for Tourism Websites: Why is SEO critical for your tourism website?
Why is SEO critical for your tourism website? What does Local SEO mean, and are you using Google My Business effectively? These and more SEO tools will be explored to help boost your SEO.
Spring Tune-Up Workshop - Get to the Point: Craft Web Content that Shines
Say more with less. Learn the basics of writing clear, effective web content by understanding how to convey your writing compellingly. Learn tips on how to write for Online Travel Agents (OTA), review best practices for OTA listings that convert and how to complement your text with visual elements.
Spring Tune-Up Workshop - What Makes a Nice-Looking Website
Join us for an overview of website design, highlighting essential elements of an aesthetically pleasing website. Grasp effective strategies for audience-oriented design to craft a user-centric website. Learn visual hierarchy and layout techniques to streamline information organization for user convenience.
Chatbot 2.0
Discover the modern approach to helping your small business with Chatbots. Engage in an enlightening session where you can reassess their impact and see firsthand how advanced technology is revolutionizing their future. Chatbots have significantly transformed how small businesses engage with customers, offering a blend of efficiency, scalability, and personalized customer service. Let go of any past frustrations and uncover the transformative potential of Chatbots. It's a moment to change your perspective and embrace the exciting possibilities that lie ahead.
AI: ChatGPT 101
Discover the transformative power of ChatGPT for your business! In this 1-hour webinar, delve into the basics of ChatGPT and explore its potential as a game-changer for small enterprises in Atlantic Canada. Learn how this AI tool can automate customer interactions, streamline operations, and offer unparalleled insights. Whether you’re tech-savvy or just starting, this session will equip you with the knowledge to integrate ChatGPT seamlessly. Boost efficiency and scale smarter with AI.
DigiPort Webinars
Looking for more information and advice? Tourism Nova Scotia and Digital Nova Scotia have partnered to create a one-stop resource on digital technology for the tourism industry, called DigiPort. It offers webinars on topics related to website design, optimization and analytics, social media content and strategy, digital marketing, ecommerce, online booking, digital photography and more!
Tourism Nova Scotia and Digital Nova Scotia have also partnered to create a series of short video tutorials that cover the basics to help you get started with running social media ads, managing your Google My Business account, search engine optimization and more!
Register for DigiPort today! You can book one-on-one appointments with digital experts for help with things like social media content, digital marketing, search engine optimization, and website analytics. There is no cost to register.
Business Planning
Succession Planning: How and Where to Get Started
Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. Opportunity abounds! Yet at the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan), suggesting that many entrepreneurs are on a collision course with frustration, disappointment, and loss of wealth.
In this workshop, we’ll begin to unpack this important topic by examining some of the first steps and ‘easy wins’ that small business owners can take to begin their succession journey. Specifically, we’ll begin to assess your readiness, examine your exit options, consider how to build your succession team, and look at how to construct your ‘succession manual’.
Creating Compelling Packages and Experiences
Package Up with Tourism Nova Scotia
Promote your business on NovaScotia.com and learn how packaging can help your business stand out to potential visitors.
Review your online profile to help promote your business to visitors planning their Nova Scotia vacations. Have you updated your business listing, packages, events, or experiences on NovaScotia.com? Is your website up-to-date? What else should you be considering? Michelle Sears, Digital Marketing Advisor at Tourism Nova Scotia, will provide a quick recap of how you can work with Tourism Nova Scotia and market your business on NovaScotia.com.
Judy Lynch, Tourism Development Advisor at Tourism Nova Scotia, will also share tips to help you create compelling packages to attract customers. Gain insights and find resources to help with everything from creating partnerships to pricing and promotion so you can create packages that are the best fit for your ideal customers.
Accommodation Quality and Design
Design the Ultimate Getaway
Join Noelle McGough from Monk and Nun Interiors for a webinar on how to design the ultimate getaway for travellers. Noelle will share tips on how to design your tourism accommodation for big appeal on a shoe-string budget. Find out what your guests are looking for, how to declutter for a simple, attractive design, and how to add value to your guest experience through low-cost design options.