Discover the transformative power of ChatGPT for your business! In this 1-hour webinar, delve into the basics of ChatGPT and explore its potential as a game-changer for small enterprises in Atlantic Canada. Learn how this AI tool can automate customer interactions, streamline operations, and offer unparalleled insights. Whether you’re tech-savvy or just starting, this session will equip you with the knowledge to integrate ChatGPT seamlessly. Boost efficiency and scale smarter with AI.

Working with influencers can be expensive, but there are more organic ways of getting influencers to talk about your business or organization without spending loads of money. In this three-part webinar, Ingrid Deon from word-craft will walk you through the process of working with influencers on a budget.

Session 3 of 3 -  Collaborating with Influencers: Learn how to reach out to influencers and offer them a freebie in exchange for social media content.

Working with influencers can be expensive, but there are more organic ways of getting influencers to talk about your business or organization without spending loads of money. In this three-part webinar, Ingrid Deon from word-craft will walk you through the process of working with influencers on a budget.

Session 2 of 3 - Engaging with Influencers to Create Warm Leads: Learn how to engage with influencers consistently and authentically so they become familiar with your business or organization.

Working with influencers can be expensive, but there are more organic ways of getting influencers to talk about your business or organization without spending loads of money. In this three-part webinar, Ingrid Deon from word-craft will walk you through the process of working with influencers on a budget.

Session 1 of 3 -  Creating an Influencer Strategy: Learn how to identify the right kinds of influencers for your business or organization and make a list of who you’d like to target.

It’s one thing to create your own social media content for your business or organization, but what if you could get your customers to create content for you? Ingrid Deon from word-craft will teach you how to inspire your customers to create user-generated content and what to do with it. 
 

Delve into AI and data strategies to boost operational efficiency and customer research. Learn and discover AI's transformative role in tourism and harness its potential for business enhancement. Elevate your digital presence with Chat GPT and tailor it to your specific needs.

Learn how to capture the customer at the idea stage of their vacation. Before the planning and booking phase begins, the visitor has already envisioned their travel experience and the emotional response is already in formation. If your product or service aligns with that vision and follows through to the delivery of the experience, then you reap the benefit of a satisfied customer and new ambassador for your business.  

The webinar explores customer behaviour, emotions, journey and alignment between their vision (or expectations) and the experience they are purchasing. When your message reinforces the dream or picture the customer has created, and they can see themselves immersed in your experience, then the synergy begins.  

Learn how to develop a comprehensive digital marketing strategy. This tree-part session will explore an aspect of your digital marketing and customer engagement so can effectively promote your business online. 

Session One: Delve into what your core business is and who your clients are and prepare to create your website. The elements to be covered are research, strategy, branding and content, all with a view to creating an efficient and effective website tailored to your customers’ needs.

Learn how to develop a comprehensive digital marketing strategy. This tree-part session will explore an aspect of your digital marketing and customer engagement so can effectively promote your business online. 

Session Two: Just as a tree’s branches reach out to the sun, your “branches” must reach out to your clients. In this session, we review what every business needs to have set up to measure its impact online as well as the most effective branches of your business for Search Engine Marketing, including Search Engine Optimization and pay-per-click.

Learn how to develop a comprehensive digital marketing strategy. This tree-part session will explore an aspect of your digital marketing and customer engagement so can effectively promote your business online. 

Session 3: A tree’s strength comes from its interaction with the sun, the soil and the air.  Your business needs to create the same level of engagement with your clients. This session focuses on the interaction with your clients and how to engage with them to make them lifelong ambassadors of your business.

Learn how to get a better understanding of your audience so you can create better marketing content that keeps customers engaged. 

Elevate your social media presence with compelling short-form video. Join us for an enriching session that promises to equip you with the skills and knowledge needed to make a lasting impact on your audience.

Join representatives from Tourism Nova Scotia for an overview of 2023 provincial marketing campaigns and activities. Hear tourism insights and learn about opportunities to grow your business in 2023. 

This webinar is designed for those looking to launch their first Google Ads Campaign. Liam Tayler (SME Solutions) will guide you through the process of creating a pre-campaign checklist. You’ll learn how to set up a campaign using Search and Display ads, how to monitor and review ads to make data-driven decisions, and how to improve campaign performance over time.

Not all social media platforms are created equal, and not all social media posts are successful. Ingrid Deon from word-craft will help you figure out which platforms your business should use, identify your target audience, and what to post to keep them engaged.

Short-form videos are now being prioritized in the algorithms on social media platforms, which means your Instagram audience is more likely to see your reels than other content. In this session, we’ll explore the basics of how to create reels, simplify the process, and use best practices for maximum reach so you stand a better chance of your video content going viral.

Building and maintaining a high-performance website involves constant monitoring, major and minor tweaks, and a deep understanding of user behaviour, both on and off your website. After this webinar, you’ll know how to get started by speaking the language of developers, marketers, and most importantly, your customers, to help improve website performance.

Get ready to take your tourism business to new heights as we navigate the captivating world of targeted email campaigns.

Transform persuasive copy, eye-catching visuals, and enchanting personalization techniques to excite customers. We’ll also venture into the realm of email marketing automation, and craft custom sequences for pre-booking, post-booking and post-trip experiences. 

Don’t miss this opportunity that will help park your creativity, charm your clientele, and create lasting connections with travelers.